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Thriving new business SAM Practice has been unveiled as one of four finalists at the Startups Awards 2008 in the ‘Service Business of the Year’ category, handing it the chance to win the £5,000 top prize.

Reading, UK, 16th September 2008: The shortlisting judges were impressed by SAM Practice’s concept and potential, placing the business among a handful of lucky finalists plucked from hundreds of entries.

SAM Practice is a leading independent Software Asset Management (SAM) service provider. This newly formed company, which has only been operating for 12 months, delivered results above expectations and in excess of £1 million in its first year of trading and at the same time saved its customers more than £16 million.

The Startups Awards 2008, organised by Crimson Business’, in conjunction with Barclays, comprises of 17 categories, each showcasing the best new businesses in the UK. The overall winner will walk away with a £5,000 cheque.

The winners will be unveiled at a prestigious awards ceremony and three-course luncheon to be held at the Royal Garden Hotel in Kensington on Thursday 30th October 2008.

Jason Allaway, CEO, SAM Practice comments: “We are thrilled to be a finalist in the ‘Service Business of the Year’ category and very much look forward to the event in October. It’s great that all our dedication and hard work has been recognised by, and we’re delighted to be in with a chance of not only winning the category but also the much-coveted ‘Barclays Startups Business of the Year’ prize.” is the UK’s largest independent online resource for budding entrepreneurs and the Startups Awards is one of the leading events on the small business calendar.

To be eligible to enter the Startups Awards 2008, businesses must have been trading for less than three years, be privately owned, and employ fewer than 60 people.

This year’s judging panel consists of some of the UK’s most successful entrepreneurs, including Chrissie Rucker, founder, The White Company; Alan Giles, chairman, Fat Face and Simon Calver, chief executive, LOVEFILM International.

The judges look at a wide range of criteria; in particular, business success either by increase in sales and unit volume, market research and identification of customer focus, organisational and team building effectiveness, strategic planning, overcoming obstacles and barriers to success, visionary leadership and social and community responsibility.

For further information about Startups Awards 2008 visit or telephone 020 8334 1680


Notes to editors:

SAM Practice

SAM Practice is a 30-employee strong organisation and has offices in four locations in the UK and one in New York. Over the past year SAM Practice has been working across multiple geographies around the globe and has been winning new deals in most key vertical markets. Over half of its business comes from its Managed Service offering, which is designed to implement the processes and procedures necessary to maintain an optimised licence position. In the year ahead, SAM Practice is looking to double its business and continue to drive value, savings and operational efficiencies for its customers.

For information on SAM Practice please contact: / 0845 634 5162

The 2008 Startups Awards is organised by – the UK’s largest website for people starting and running their own businesses. Startups provides free help and advice to 160,000 new visitors every month.

For press information on the Startups Awards 2008 please contact: Ella Gascoigne on 02083341682 or at

For further information:

Paula Elliott
C8 Consulting Ltd for SAM Practice
Tel: + 44 (0) 118 9001132

This press release was distributed by ResponseSource Press Release Wire on behalf of C8 Consulting in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit