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LONDON, UK – September 17th, 2008 – GreenRoad Technologies, an innovative leader in driver safety technologies, today announced that T-Mobile, one of the UK’s largest mobile phone networks, has extended its deployment of GreenRoad Safety Center to an additional 250 vehicles in its company car fleet to improve driver safety and reduce fuel consumption.

T-Mobile, a GreenRoad client since 2006, has increased the safety of its drivers by nearly 50 percent. With 2007 savings of £421,000 in crash damages and more than £20,000 in fuel, T-Mobile’s return on investment from fewer accidents and reduced fuel consumption is outstanding.

“Implementing Safety Center has been one of our best business decisions. We’ve experienced a phenomenal increase in safety, fuel and driver performance, all while reducing our carbon emissions. Our drivers have also embraced the Safety Stars programme which has incentivised them to be at the top of our driving league tables. Safety Center has surpassed our expectations and we look forward to continuing our success,” said Nigel Wilkinson, head of health and safety at T-Mobile.

By analysing each T-Mobile driver’s performance and continuously providing them with real-time coaching, GreenRoad Safety Center improves driving skills. Driver safety levels are displayed using a colour classification system: green indicates safe driving, amber needs attention and red is high risk. Feedback is also available in real-time using SMS, emails and Safety Center’s password protected website.

T-Mobile initially installed Safety Center in 228 vehicles at the end of 2006. As part of a five-year managed services contract with Ericsson, 200 of these drivers in T-Mobile field operations transferred to Ericsson and continue to use GreenRoad Safety Center.

T-Mobile’s audited Safety Center blind profiling period in 2007 resulted in

• An increase in green drivers from 5 to 39 percent
• A decrease of red drivers from 71 to 31 percent
• An annual saving of 5,063 gallons of fuel
• An annual reduction in CO2 emissions of 60,249kg.
• A fifty percent reduction in the average fleet safety score

“T-Mobile has been a partner since Safety Center was in development and its foresight has paid dividends,” said Aidan Rowsome, vice president, GreenRoad EMEA. “The initiative has seen T-Mobile recognised as a ‘business champion’ as part of the Department for Transport’s ‘Driving for Better Business’ programme and they were highly commended in Brake’s Company Driver Safety Award.”

About GreenRoad Safety Center

GreenRoad Safety Center’s in-vehicle sensor collects information on up to 120 different driving manoeuvres. Each manoeuvre is evaluated in five categories: acceleration; braking, lane changing, cornering and speed handling. Using proprietary algorithms, manoeuvres are analysed to give drivers continuous in-vehicle feedback about areas that require improvement, and build their driver profile. Driver safety levels are displayed using a colour classification system: green light indicates safe driving, yellow needs attention and red is high risk.

Feedback is also available in real-time using SMS, emails and Safety Center’s password protected website. Drivers and managers are able to review detailed reports by fleet, driver, department, manoeuvre type, trip, etc., to easily and accurately identify their high-risk drivers and problem areas.

About T-Mobile

T-Mobile is one of the world’s largest mobile operators with more than 123 million customers worldwide and is the service provider of choice for 16.8 million customers in the UK, making it one of the largest networks.

About GreenRoad

GreenRoad develops driver safety technologies that stop risky driving before an accident occurs, and dramatically reduce crash rates for fleets and insurance companies. Its solutions are designed to empower drivers to manage their own safety by giving instantaneous, in-vehicle driver feedback—without invading privacy. GreenRoad provides immediate savings, the result is fewer accidents, lower accident costs, and reduced fuel consumption and CO2 emissions. GreenRoad is backed by Benchmark Capital, Virgin Green Fund, Amadeus Capital Partners and Balderton Capital. For more information about GreenRoad, visit

Editorial Contact:

Rachel Postlethwaite
Breakaway for GreenRoad EMEA
Tel: +44 7949 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Consumer Technology, Motoring, Computing & Telecoms, Transport & Logistics, for more information visit