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Press Release
17 September 2008

Kings Road Sporting Club invests in Eurostop retail systems

London’s premier activewear and swimwear outlet improves customer service with a state of the art retail system

Kings Road Sporting Club, an independent retailer specialising in women’s activewear and swimwear has invested in Eurostop’s retail management system to manage sales and stock. The company is using e-pos on all tills in store and e rmis to manage sales and stock. The company has a reputation for stocking stylish and exclusive brands that are not readily available in the UK, offering customers a fantastic choice. The store claims that it has increased sales and provides a more responsive customer service using Eurostop’s retail system.

The store uses e pos to capture all sales at till point linked to its head office e rmis system. Minimum stock levels are monitored using e rmis, with automatic replenishment, providing a more accurate and faster method of tracking and managing stock than its previous systems. Kings Road Sporting Club will also be integrating Eurostop’s solution with its bespoke customer loyalty system to enable it to keep customers informed of promotions and offers via email.

Unlike most swimwear stores, the outlet sells a large number of bikinis as separates, allowing customers to mix and match sizes, colours and styles. Eurostop’s system has enabled KRSC to drill down through sales data and generate reports that identify popular sellers/non sellers by any criteria.

According to David Conitzer, Director at King’s Road Sporting Club; ”Eurostop’s retail system gives us the flexibility that we need. It allows us to really get an accurate picture of our business and operate efficiently.

“It enables us to deliver an excellent service to our customers. We can provide a wider choice, while still managing our turnover and profitability. We were also impressed with their proven experience of working in the retail industry and their flexibility and ability to customise the system to meet our exact requirements.”

King’s Road Sporting Club plans to integrate the retail systems with its online store. The e-commerce site will be integrated with the same stock systems, enabling online sales to be managed efficiently.

Philip Moylan, Sales and Marketing Manager at Eurostop said; “Our systems have been designed to enable retailers to capture sales data at till point easily and efficiently and then use that data to make informed decisions on stock management. For stores like King’s Road Sporting Club, that offer customer a wide range of products, having up to the minute sales data is essential to manage profitability.”

-ends-

NOTES TO EDITORS:

About KRSC

Established in 1994, Kings Road Sporting Club is part of a family business which itself has been established for 100 years.

Kings Road Sporting Club is an independent sportswear retailer specialising in women's activewear and swimwear. It has a reputation for stocking stylish and exclusive brands that are not readily available in the U.K. Most of the activewear comes from the USA and selected suppliers from Europe, brands include Deha, One Step Ahead, 5th Street, Yoga Bella, Nike, Casall, Venice Beach, Shock Absorber, Gore and Odlo. Swimwear is mainly sourced from America , Australia , New Zealand as well Europe and Brazil and is sold on an all year round basis.

For more information, please visit: www.krsc.co.uk

About Eurostop

Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Ready-to-go e-commerce solutions for Independent retailers that can be purchased outright, or as a hosted service.
e-data: The collection of tenants data from Shopping Malls for multi-purpose use.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores and staff performances and productivity.

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

Eurostop RS: Scaleable Rental Services for Eurostop’s products and services.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.

High profile customers include: Ann Summers, Ben Sherman, Cult Clothing, Daks, Firetrap, Full Circle, Ghost, Hardy Amies, Joseph, Joy, Long Tall Sally, Matches, Oliver Sweeney, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Punkyfish, Sonneti, Speedo, Trespass, etc.

For more information visit: www.eurostop.co.uk or contact:

Editors Contacts:

Phillip Moylan
Sales and MarketingManager
Eurostop Limited
Tel: 020 8991 2700
Email: phillipm@eurostop.co.uk

Andreina West
PR Artistry Limited
Tel: 01491 639500
Fax: 01491 638866
Email: andreina@pra-ltd.co.uk



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