- New online marketing specialist from Google and indirect sales manager to drive company expansion and online communication -
London, UK – 17 September 2008 - Steganos, a leader in privacy software for consumers and SMEs, has announced the appointment of a new online marketing and a sales executive, both with extensive experience in the consumer software market.
Saskia Blume joins the Steganos team from Google Ireland where she was an account manager for strategic planning and implementation of online advertising campaigns. At Steganos she will spearhead activities to roll out the company’s new online strategy, in line with the company’s strategy to broaden its communication with consumers across Europe and America. Tactics include new banner advertising campaigns, search engine marketing, e-mail marketing and advertising, and a new affiliate marketing programme. Saskia will report to Steganos Marketing Director, Katja Pryss.
Holger Nauman joins as Steganos’ indirect sales manager and will further strengthen the sales team by adding his knowledge of the consumer software industry. Holger brings over four years experience in managing sales teams in the telecommunications and software sector. His role at Steganos will include leading and expanding the reseller and partner programme and being the day-to-day point of contact for resellers.
Saskia Blume said, "Steganos has such a broad range of software, from encryption products such as Steganos Privacy Suite to its anonymisation service, Steganos Internet Anonymous VPN. Each of the company’s products are designed to protect consumers’ data, privacy and identity. There is so much opportunity as the potential audience for such sought-after products is so huge. It’s great opportunity as online marketing gets to communicate directly with customers - and where they are at risk - on the internet.”
Holger Nauman said, “I was drawn to Steganos’s strong reputation within the software industry and its breadth of privacy and security products. I see direct and consistent communication with Steganos partners and resellers as a valuable instrument to continue momentum and drive expansion. I welcome this opportunity and look forward to joining the Steganos sales team.”
Michael Marzy, Managing Director of Steganos, who is responsible for the appointments as part of the company’s expansion strategy said, “As we implement our strategy to communicate to a broader range of consumers and explain how our products protect individuals and their vital data, I know that Saskia’s and Holger’s ideas and experience will play a key role. The internet wields immense influence over consumers and as a company we need to be at that interface, showing the strength and relevance of our products, and helping consumers buy solutions online and through our resellers. These appointments will be a key element to help drive our new sales strategy and enable our business to continue to grow globally.”
Since 1996, Steganos has been providing highly secure and user friendly solutions that secure static data and online communications. More than two million users worldwide already depend on Steganos software. Innovations such as the world’s first commercial steganography software (which hides data in pictures and music), or the first encryption software to use the Advanced Encryption Standard (AES), have made Steganos one of the market leaders for consumer encryption software. Steganos products are regularly recognized with national and international press awards and the Steganos brand is synonymous with protecting sensitive data.
For more information, visit www.steganos.com
For further information:
Ellie Turner / Melanie Hesketh
Tel: +44 208 996 1650
This press release was distributed by ResponseSource Press Release Wire on behalf of Prompt Communications Ltd in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.