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DUBLIN, IRELAND, 18 September 2008

Businesses must look at unified communications (UC) as a method of increasing productivity and driving down costs, says Analysys Mason, the premier adviser in telecoms, IT and digital media (

Unified communications, which is essentially a single infrastructure for voice, video, data and email in both fixed and mobile settings, can create a working environment that brings out the best in workers from the so-called ‘Generation Y’.

“Generation Y have a very different work culture from Generation X. They are used to instant information, connectivity, mobility and multi-tasking. They also prefer interdependence over independence. In other words, they often need to collaborate with colleagues instead of working independently – they need one another,” says George Robertson, senior consultant at Analysys Mason, speaking today from the unified communications (UC) conference entitled “Together”, taking place at the Fitzwilliam Hotel, Dublin.

“Generation Y want access to the information they require, whenever and wherever they need it, whether it’s files from a server or the knowledge of a co-worker. In other words, collaboration in data, systems, and most importantly people. An organisation that implements a unified communications strategy can harness this new working mentality to its advantage,” explains Robertson.

Robertson points to the latest research that shows that firms are beginning to embrace UC, and that it will be a major growth area in the near future: “In a recent survey, over one-third of firms saw UC as a priority, and almost one-fifth had already started some implementation. Current estimates for VoIP revenues in 2010 alone are as high as £13.5 billion worldwide. We are at the beginning of a vast market.”

“Productivity is the real driver of UC. This has mainly been seen in direct efficiencies – that is, faster communications, mobile working, home working, coupled with reductions in voice and data costs. But it goes beyond this to enable a collaborative working environment that is founded on good communication in all its forms.”

For all media enquiries, or to arrange an interview with senior consultant George Robertson, please contact Gina Ghensi on or telephone +44 (0)1223 460600.

Alternatively contact our Ireland Headquarters on +353 1 602 4755.

Alternatively visit our Web site for more information and views from Analysys Mason,

About Analysys Mason (
Analysys Mason delivers strategy advice, operations support and market intelligence worldwide to leading commercial and public-sector organisations in telecoms, IT and media. Analysys Mason consistently delivers significant and sustainable business benefits. We are respected worldwide for the exceptional quality of our work, our independence and the flexibility of our teams in responding to client needs. The company has over 300 staff worldwide, with headquarters in London and offices in Cambridge, Dubai, Dublin, Edinburgh, Madrid, Manchester, Milan, Paris, Singapore and Washington DC.

Media contact:
Gina Ghensi
Press Office
Analysys Mason
Tel: +44 (0)1223 460600

This press release was distributed by ResponseSource Press Release Wire on behalf of Analysys in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit