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The lightweight Errazuriz wine bottle

Viña Errazuriz, sixth generation wine innovator, is delighted to be the first major Chilean wine brand to move to lightweight glass bottles on a commercial level, globally.

Each lightweight bottle has a 12.4% reduction in glass weight against the existing bottle, with minimal change to the dimensions and feel of the product.

Errazuriz has taken the step to move their entire Estate range to the new lightweight bottle sizes in line with present glass production technology. The first wines in the new bottles are currently being shipped and will make their UK debut in the On and Off Trade markets this Autumn.

The new lighter bottles are part of the company’s focus on sustainable and environmentally conscious wine production. The only lightweight glass available in Chile at present is a Bordeaux Green bottle meaning the first wave of Errazuriz wines in the new format will be the Estate reds. These include Errazuriz Estate Cabernet Sauvignon, Carmenère, Merlot, Sangiovese and Shiraz. Errazuriz Estate Pinot Noir will make the transfer to a lighter bottle by the end of the year, when the lightweight moulds for Burgundy style glass bottles are available. The Estate whites will begin to arrive in the UK in the lighter bottles at the same time.

Once the white wines are rolled out as well, the annual saving in shipping weight will be approximately 500 tons!

Said Carlos de Carlos, Commercial Director for Errazuriz

“There are many reasons why we have chosen to move our key wines to lightweight bottles, but most importantly for us are the environmental implications. We have reduced the weight per bottle and this will lessen the energy used for bottle production, and transportation and so help reduce pollution. Overall, our wines have never been so environmentally friendly.”

The 12.4% glass saving is achieved with minimal change to the bottle dimensions:

EXISTING BOTTLE SIZE

Empty bottle weight 485g
Bottle height 302mm
Bottle height with screwcap 304mm
Bottle width 76.3mm

NEW LIGHTWEIGHT BOTTLE FORMAT

Empty bottle weight 425g
Bottle height 300mm
Bottle height with screwcap 302mm
Bottle width 75.3mm

The new bottles made their first UK appearance at the 14th annual Errazuriz Seminar, before being presented to the UK trade at the Wines of Chile Tasting and Major Buyers’ Tasting the following days.

Errazuriz will introduce the new weight bottles to the market with an Off Trade consumer campaign to raise awareness of their environmentally friendly winemaking principles. The collars, printed on recycled card, will promote the benefits of light weight bottles and offer consumers the chance to win long-life Light Bulbs in return for ‘bright ideas’ in the form of energy saving suggestions.

Notes to the Editor:

For more than 135 years, Errazuriz has been making wines with respect to the natural environment. Throughout this time, the Viña Errázuriz philosophy, set by its founder, has always been “From the best land, the best wine”. This has been carried forward by subsequent generations to the present day when environmentally friendly and sustainable practices are employed wherever possible.

www.errazuriz.co.uk

For more information and photography please contact Ian at R&R Teamwork on 020 7384 1333 ian@randr.co.uk

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