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• By implementing Numara FootPrints Service Management solution, Sportingbet is able to easily automate its ITIL processes.

Reading, UK, 22nd September 2008: Numara Software, Inc., a leader in service desk management solutions, today announced that it has won a major new deal with world leading online gaming company, Sportingbet who are a fast growing, publicly listed organisation trading on the UK AIM market.

Sportingbet spans 30 different markets across Europe, Australia, Canada and South America and offers a wide range of products, including the award winning Sportsbook product and casino, poker and virtual games. Over the coming months Sportingbet will start to implement Numara FootPrints 8, an advanced and adaptable Service Management Platform, which is ITIL verified, throughout the organisation.

Numara FootPrints 8 was chosen over and above a number of other service desk solutions in an extremely rigorous and highly competitive selection process which involved:

- A proof of concept presentation from each vendor
- Vendor responses to a ‘scenario document, outlining how the product would be able to support certain situations in the most fulfilling way
- An in-depth SWOT analysis was carried out on all competing products.

Numara FootPrints was selected because of its customisable templates, overall ease of use, functionality and the fact that it followed the ITIL framework. Gurdip Clare, Operations Manager for Sportingbet comments:

“We run an extremely busy IT department and as you can imagine we are heavily reliant on technology as a business - downtime costs money! Up until now, we have been operating multiple systems and this was proving difficult for trend analysis and having any meaningful KPI’s. Our aim was to purchase a solution that was 100 percent web based and could provide us with one single centralised system. Numara FootPrints won hands down and met our requirements more closely than any of the other products that we evaluated.

The solution is also ITIL verified which gives us the flexibility to grow the tool as the business grows. But most importantly Numara FootPrints will provide a single system for all incidents, so that moving forward we have better reporting, time management, resource management and we can further improve communication.”

Prior to selecting Numara FootPrints 8, Sportingbet was using multiple systems across a number of geographic territories. However, as the needs of the business grew Sportingbet realised that it needed a more robust and advanced solution. In particular raising global incidents was proving problematic and the firm was keen to improve information flow, encourage knowledge sharing and Sportingbet wanted to make sure it was continuing to utilise resources in the best possible way. Additionally, as an online business, it was looking for a web-based, adaptive architecture that could be changed quickly without incurring costly professional services fees.

Gurdip Clare continues: “Numara FootPrints 8 is written in an easy-to-use code, which enables us to make our own alterations and changes as we go along. This was very attractive because it means that we can build additional workflows and easily adapt the Service Desk to the needs of the business.”

A soft launch of the product has already been successfully completed and full implementation is expected in September 2008. Numara Software’s Professional Services team was on hand for administration training and will also help with the CMDB (Configuration Management Database) implementation.

The implementation of a new service desk is part of a bigger picture for Sportingbet who are also going down the ITIL route. James Frampton, General Manager for Numara Software comments: “At Numara, we don’t do process for process sake and we also recognise that every customer is different and at varying levels of maturity. It is therefore very important that we view each customer on its own merits and stage of its development of service management and ITIL. Sportingbet is a fast growing dynamic organisation which is now starting to look closely at ITIL. They’ve taken Numara FootPrints as a way to deliver a practical approach to service provision out to the business. In particular they needed a tool which they could deploy quickly, improve the usage of IT resources and the flow of information and knowledge . Numara FootPrints does exactly this, in an easy and cost effective way.”

Numara FootPrints 8 was launched in September 2007. For more information please visit

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About Numara Software, Inc.

Founded in 1991, Numara Software Inc. is a global provider of service desk management solutions for help desk and customer support professionals who need to simplify and gain control over their increasingly complex environments. The Numara Software trusted solutions address critical IT and support functions, such as customer service desk, IT help desk, asset management, software patch and deployment, and network monitoring.

With its two flagship products, Numara Track-It! and Numara FootPrints, and more than 50,000 customer sites worldwide, Numara Software is a service desk management solutions leader.

Examples of customers already benefiting from FootPrints technology include Ryanair, Paymentshield, Polaris Industries and the Special Olympics. Track-It! customers include SONY, Ford and Rolls Royce.

To register for a one-on-one guided walkthrough, attend a webinar or download a trial, please contact the UK sales team on: +44 (0) 800 195 2373 or visit:

For further information:

Paula Elliott
C8 Consulting Ltd for Numara Software
Tel: +44 (0) 7894 339645 / +44 (0) 118 9001132

This press release was distributed by ResponseSource Press Release Wire on behalf of C8 Consulting in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit