A recent OnePoint mobile phone survey, commissioned by Sports Marketing Surveys, specialists in sports and sponsorship research, surveyed a UK sample* from their global insights panel to evaluate their willingness and interest in participating in mobile phone surveys. The survey asked the sample to rate their liking of mobile surveys on a scale of one to five where one equaled ‘I like it a lot’ and five equaled ‘I dislike it a lot’. 83% of the respondents responded with a rating of one and two, an overwhelming indicator that consumers are highly receptive to this emerging research methodology.
This is the first time that Sports Marketing Surveys has used mobile phone surveys and is part of an ongoing project to engage with their sport panel members via the mobile phone.
Neil Jessop, Managing Director, OnePoint Surveys said, ''This survey clearly demonstrates the increasing willingness of people to participate in mobile phone surveys as they can respond at a time and place that is convenient to them. As a consequence the response rates are higher and faster than other research methodologies.'' He continued, ''A key principle of the OnePoint solution is that it is free for participants to send and receive messages, which also encourages people to engage.''
*Base: 142 respondents from Sporting Insights
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OnePoint was established in December 2005 to change the face of feedback and launched summer 2007 following more than 10 man years of development. OnePoints’ patent-pending mobile surveys are the ultimate feedback solution and are already taking the market by storm. The technology enables anyone to get real-time feedback from recipients' mobile phones about any subject anywhere in the world at anytime. OnePoint works with all types of businesses including global and pan-European research and marketing organisations as well as educational establishments.
More information about OnePoint mobile surveys can be found at www.onepointsurveys.com
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