Just in time for the coughs and colds season, Fisherman’s Friend is introducing a brand new friend. Fisherman’s Friend Sugar Free Blackcurrant is the iconic sweet’s first new flavoured lozenge in the UK in five years.
Fisherman’s Friend Original lozenges are made with menthol and eucalyptus. These ingredients help to keep the nose and throat air passages clear, and now with the added flavour of popular blackcurrant, these little friends are a real taste sensation!
Fisherman’s Friend Original has a loyal international following. However, for some, it is just a bit too strong! With Blackcurrant being the most popular fruit flavour in the UK, the time is right to create a Fisherman’s Friend version so that more people can enjoy the taste as well as the benefits. As the creator of Fisherman’s Friend, James Lofthouse, said in the 1800s, ‘never be without a Friend’, especially as the colder weather draws in.
Available in outlets nationwide, Fisherman’s Friend Sugar Free Blackcurrant retails at 69p for 25g.
Go on – give your new friend a chance!
Fisherman’s Friend lozenges were created in Fleetwood, Lancashire in 1865, when it was the centre of the UK fishing industry. James Lofthouse, a young pharmacist, developed a strong liquid using menthol and eucalyptus, which the fishermen took to help relieve the ailments on their long voyages in freezing conditions.
The choppy waters made taking the liquid rather tricky, so James made them into handy lozenges. It wasn’t long before the fisherman referred to the miracle lozenge as their ‘friends’, and hence the name Fisherman’s Friend was created.
Today, Fisherman’s Friend lozenges are used by tens of millions of people across the world – and not all of them are fisherman!
Did you know?
• Fisherman’s Friend produce enough lozenges in a year to go round the world 3½ times!
• The shape of Fisherman’s Friend lozenges is based on the button shape on Doreen Lofthouse’s dress!
• Fisherman’s Friend is still made in Fleetwood, as close to James’ original recipe as modern technology will allow.
We've also got a selection of great Fisherman's Friends Limited Edition goodies - worth £75 - to give a way!
Note to editors:
Please contact us at Richmond Towers Communications for the history of Fisherman’s Friend, images, logos and samples.
Fisherman’s Friend Product Range:
Sugar Free Blackcurrant – New
Original Extra Strong
Sugar Free Mint
Sugar Free Original
Sugar Free Lemon
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For further information contact:
Zarya Deighton – Zarya@rt-com.com
Dan Fassaceco – firstname.lastname@example.org
Richmond Towers Communications
020 7388 7421
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