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24 Sept 2008. London, UK. – DotMobi, the official global registry for the .mobi top level domain, announced today that they will be holding a special online auction for 200 highly desired premium .mobi domain names including,,,, and

The company behind the internet domain designed to help consumers find mobile-friendly content have teamed up with Sedo, the market leader in online domain name auctions, to launch the auction on November 5, 2008.

"dotMobi has seen the total number of mobile Web sites grow by eightfold since November 2007," said Trey Harvin, CEO of dotMobi. "The mobile Web is truly coming into its own as a unique medium, and the names available in this auction will be key in helping consumers find content designed specifically for their mobile phones."

The first time the mobile domain names had been sold through an auction process rather than on a "first come, first served" was in October 2007. 100 mobile web addresses were sold to the highest bidders with the auction generating more than $850,000 for the continued creation of mobile content tools., sold for $101,000,, had a price tag of $51,501, and,, went for $51,500.

Mark Boost, Managing Director of leading UK domain Registration Company,, notes: “Website owners have been increasingly adopting the .mobi web extension to inform customers that their site is optimised for a mobile device.” “With consumer adoption of mobile internet usage within the UK consistently increasing, largely due to the recent spike in sales the Apple iPhone 3G, responsibility for business owners when taking into account the role the mobile device can play in helping them engage with customers is becoming a lot more imperative.”

Mobile phone users in the UK accessed the internet via their handsets almost 16 million times throughout the month of May. And, due to the fact that mobiles have unparalleled reach, (with over 90% of the UK population owning one, if not more, handsets) businesses are increasingly embracing the need to provide a better mobile experience for their web visitors by letting consumers know that a site will work on a mobile phone.

Prior to the premium .Mobi domain auction, .mobi domain names are available to register for only £15/year at LCN. Visit for more information and to register your .mobi today

Barry Fenning
Marketing Manager
Units H, J, K
Gateway 1000
Whittle Way
Hertfordshire SG1 2FP
Telephone: 004401438342452

This press release was distributed by ResponseSource Press Release Wire on behalf of Advantage Interactive Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit