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Further to reports in the news today that Ruth Kelly is stepping down from her government post, we ask: can mums have it all? 1 in 5 mums in the UK feel that they struggle to give their baby a good routine every night due to late working hours. Source: Pampers Baby-Dry survey.

Forget teething – are skin problems keeping your baby up at night? 35% of mums with babies aged between 6 - 30 months said that their baby suffers from recurring skin problems, with 1 in 10 mums saying their baby’s sleep is often affected by the condition of their skin. Source: Pampers Baby-Dry survey.

Expert advice on how to help protect your baby’s skin to help them sleep better at night from the Pampers Baby-Dry Developmental and Health Psychologist Maggie Redshaw:

• Having a bedtime routine which babies can recognise is important and so songs, stories and a quiet time together after a bath, change and a feed can reassure and help both parents and babies to feel more comfortable and relaxed and ready for sleep.

• In the first few weeks babies don’t need to be bathed every day – just topping and tailing will suffice on some days

• Nappy rash is no fun for you or your baby: using unscented wipes; washing with ordinary water at bath time; changing nappies frequently; and having ‘time out’ with no nappy on at all will help

• When babies experience discomfort this can affect the way in which they settle to sleep and they may wake more at night, so making sure they are comfortable is key

• Finally, using a quality nappy, like Pampers Baby-Dry is very important to ensure your baby is comfortable and that their skin is protected.

New Pampers Baby-Dry nappies come complete with Baby Guard Balm which helps to protect babies’ skin with a thin layer of balm. The nappy locks moisture away for up to 12 hours to ensure babies stay comfortable and dry throughout the whole night.

Notes:

This survey was conducted on 1,008 mums across England with babies aged between 6 – 30 months by Mums Views on behalf of Pampers Baby-Dry nappies.

Images, case studies and regional statistics are available upon request.

For further information please contact:

Jo Knight
Tel: 020 7395 7084
Email: joanna.knight@fleishmaneurope.com

Shelley Doyle
Tel: 020 7395 7069
Email: shelley.doyle@fleishmaneurope.com

This press release was distributed by ResponseSource Press Release Wire on behalf of FleishmanHillard Fishburn in the following categories: Health, Women's Interest & Beauty, for more information visit https://pressreleasewire.responsesource.com/about.