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CNET Networks UK

BUSINESS WEBSITE TAKES A RADICAL APPROACH TO MANAGEMENT INTELLIGENCE

BNET UK offers a new go-to place for UK’s management

London, 25 September 2008: CNET Networks UK today announced the launch of BNET UK, the UK version of the multi-award winning site that has taken the US management scene by storm.

BNET UK (www.bnet.co.uk) is a new online publication committed to helping UK-based business people realise their full potential. It has a radical new take on management intelligence, focusing exclusively on arming business people with all the practical tools, advice and insight to overcome all but the most obscure of every day business challenges. As the first true ‘one-stop’ management guide in the UK, the site offers over 16 million easily-searchable business articles, blogs, videos, tools and templates. It also offers an alternative to the traditional “business as a sport” coverage of the corporate sector.

“Our research showed that UK business professionals – in particular the ‘forgotten middle manager’ – are both time-poor and hungry for practical, succinct and informed advice on how to be the best at what they do. BNET UK’s contributors provide an insider’s guide to what the workplace is really like, what’s important and how to get the most from your working life and career,” says Joanna Higgins, consulting editor of BNET UK. “Many of BNET UK’s writers are at the frontline of business and see the immediate challenges facing people at work.”

BNET UK also stands out for its award-winning site design, with its use of commissioned illustrations and upbeat design making it distinct from other business publications online. Its editorial style, too, cuts out jargon and rhetoric to interpret business for individuals in a way that is entertaining and conversational.

BNET UK is packed with practical, tried-and-tested business advice – such as ‘How to present like Steve Jobs’, ‘Recession survival strategies’ and ‘How to build a better office’ - making the website a highly accessible, relevant and comprehensive business resource. It demystifies management issues and ensures today’s business people are prepared for the challenging times ahead.

The site has been beta-tested since April and already attracts over 16% of the 8.3 million business professionals operating in the UK* with over 1.5 million users visiting the site each month.

Dell Computers has signed up as a launch sponsor for the first month of launch. The sponsorship includes exclusive ownership of the management section.

* ONS Labour Force Survey Q4 2007

Key Facts

BNET UK has over 1.5m monthly unique users (internal logs, July 2008)
BNET globally has over 19.2 monthly unique users (internal logs, July 2008)

-Ends-

For more information contact:

Natalie Godsell/James Ellerington, Brands2Life
020 7592 1200
Natalie.Godsell@Brands2Life.com / James.Ellerington@Brands2Life.com

Helen Cooke, CNET Networks UK
020 7021 1100
helen.cooke@cnet.com

About BNET UK

BNET UK (www.BNET.co.uk) is committed to helping business people in the UK realise their full potential. By delivering the most comprehensive, relevant and accessible business resource, BNET.co.uk demystifies management issues and empowers people to develop the new skills and expertise they need to succeed at work.

With an extensive database of over 16 million easily-searchable business articles, blogs, videos, tools and templates, BNET UK is the go-to place for over 1.5 million managers and business professionals, who are looking to develop their skills and move their careers forward.

About CNET Networks UK

CNET Networks UK is a part of CNET Networks Inc. , an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. Founded in 1992, CNET Networks has a strong presence in the US, Asia, and Europe.

CNET Networks UK focuses on business technology, personal technology and entertainment categories through seven UK-focused websites: BNET.co.uk, ZDNet.co.uk, silicon.com, CNET.co.uk, and GameSpot UK. CNET Networks UK also delivers one-to-one services through its direct marketing arm CNET Direct.

This press release was distributed by ResponseSource Press Release Wire on behalf of Brands2Life in the following categories: Business & Finance, for more information visit https://pressreleasewire.responsesource.com/about.