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SAN FRANCISCO, CA – September 12th, 2008 – Favy (, which matches individuals with content using smart mathematics, has been approved and confirmed to participate in the Euro Tech Showcase ( being held in Redwood City, California, November 18th to November 19th 2008. The event is organized by Avise Partners in association with Dow Jones. Sponsors of the event include: the State of California, Microsoft, Invest in Western France, Avenir Finance, GrowthPoint Technology Partners and Business Wire. Alex Kelleher, Favy’s Founder and CEO said “we are delighted to have been selected by the committee as one of the most promising technology companies in Europe. Favy was created to help users find new content they will love, and harness the power of behavioral targeting for their benefit”.

Favy was pre-selected after extensive review of over 700 companies and was approved by the selection committee based on its strong growth potential in the US market. The selection committee includes senior executives from leading American technology companies and venture capitalists. “We observe a steady appetite from American technology titans for European ventures. Despite California’s leadership in high-tech, Europe still generates unique innovations. Favy along with the remaining of the delegation will demonstrate this at the Euro Tech Showcase.” said Jean-Bernard Guerree, Managing Director at Avise Partners.

About Euro Tech Showcase

The Euro Tech Showcase is a matchmaking event connecting 50 of the most promising European private technology companies with the leading American technology players. Selected companies are from all over Europe and across the different technology sectors (Telecom & Wireless, Security, Internet & Services, Enterprise Applications, Computing/ Networking/ Hardware, and Entertainment and Media). Among others, top executives from Microsoft, Cisco, Intel, Qualcomm, AT&T, Google, Adobe, HP as well as top tier venture capitalists from Silicon Valley will be at the event. One-on-one meetings are organized in advance according to each company's US strategy to enhance business development and fund raising opportunities.

About Favy

Currently in private invite-only beta, Favy uses smart mathematics to match individuals with content. It achieves these matches by learning about individuals based on a number of inputs, and then using specially trained algorithms to search, select and present interesting and useful new content. The Company is supported by an Academic Panel including several professors from UK universities in evolutionary mathematics and artificial intelligence.

Favy was founded by serial internet entrepreneur Alex Kelleher in early 2008 to place smart mathematics with the user for their benefit. Alex previously co-founded personalization software company Touch Clarity (sold in 2007 to Omniture), and web design agency Vivid Edge (sold in 2000 to a large European agency).

For Avise Partners:

Jordy Brazier, Program Director
Tel: +1-415-568-2161
Avise Partners
555 California Street #300
San Francisco, CA 94104

For Favy:
Alex Kelleher, CEO
+44 (0) 20 7193 5701
Suite 299, 2 Lansdowne Row
WIJ 6HL, London

This press release was distributed by ResponseSource Press Release Wire on behalf of Favy Limited in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit