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27 September 2008 London - The Green Awards™ has announced its keynote speaker for its 3rd annual awards ceremony.

Kaveh Zahedi of the United Nations Environment Programme (UNEP) is responsible for directing climate change strategy and programmes at the agency. His address to the 600 guests is expected to combine encouragement with a call for urgency to face environmental problems holistically and head on.

In the run up to the event, Zahedi says’, confronting environmental problems - especially those caused by climate change - are among the most vital challenges of our time. Communicating the link between human activity and environmental problems and promoting change in our society is a fundamental part of the battle. With only 14 months left until the vital 2009 climate talks in Copenhagen, raising awareness of climate and environmental issues is more critical than ever.’

Mr. Zahedi is also responsible for the Collaborative Partnership for Reducing Emissions from Deforestation and Degradation bringing together UNEP, the United Nations Development Programme (UNDP) and the Food and Agricultural Organization (FAO). His involvement in the event demonstrates efforts by organisers to ensure that the integrity of the environmental issues is maintained.

Iain Patton, MD of Satellite - the green agency explains,' The Green Awards™ would be meaningless if we watered down environmental messages and avoided rigourous judging. We are proud of the fact that greenwash is not being rewarded, and companies are doing more – and doing it better – every year.'

The Green Awards will take place at The Brewery in London on November 12, 2008. For tickets or more information please visit www.greenawards.co.uk or contact the Green Awards™ team on 0207 608 5220

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Editor's Notes:

Full list of Green Awards 2008 Categories:

Best Green Audio-Visual (includes TV and cinema)
This award is open to short films and commercials that have been broadcast on TV or in the cinema in the UK. Entries can be of any length as long as they communicate a sustainable or green message.

Best Green Campaigner – NEW
A new category designed to encourage and reward the marketing techniques of small or individual campaigns. Eligible campaigns will be run by individuals or by non-commercial groups with fewer than 4 paid staff. Campaigns will be judged on messaging, momentum and effectiveness, taking originality of approach into account. * Please note there is a special discounted entry fee for this category.

Best Green Direct Mail
Judges will pay special attention to the use of recycled or biodegradable materials and environmentally friendly chemicals and inks, smaller mailing packs and better targeted distribution resulting in reduced quantities of mailed volumes.

Best Green Integrated Campaign
This award is for a campaign that creatively and efficiently communicated a green message across multiple media channels.

Best Green Internal Communications Campaign– sponsored by B-Sustainable
For campaigns driving behavioural change from within the organisation so that your staff can act as brand ambassadors and support the organisation’s external positioning. This can take the form of e-mail, personalised mailings, workshops, training days, corporate video, etc.

Best Green International Campaign – NEW
A new category this year open to domestic and cross-border campaigns rolled out internationally in one or several countries and across any media platform. Campaigns will be judged on their originality and effectiveness in communicating on sustainability and environmental issues and the quality of execution. Please note that entries in foreign languages should be accompanied by an English translation.

Best Green Digital Campaign – Sponsored by Propel Earth
This award is open to online marketing, e-shots, advergames, podcasts and virals that have successfully communicated a green message.

Best Green Outdoor (includes Underground) – Sponsored by Clear Channel Outdoor
Entries are invited for any outdoor or underground poster that has communicated a sustainable or green message in a clever, creative way.

Best Green Packaging – sponsored by ASDA
Consumers are increasingly demanding less packaging and materials that can be recycled. Entries must demonstrate effective use of materials (recyclable, biodegradable or compostable) and/or how they have achieved significant packaging reductions. The design should also be exciting and engaging.

Best Green PR Campaign - Sponsored by Planet 2050, Weber Shandwick's sustainability practice
This award is for the best campaign that most effectively uses public relations to generate publicity in order to build awareness of, or support corporate values on community, social, ethical or reputational issues.

Best Green Press Campaign
This award is for any individual advertisement, or part of a campaign, that has been published in the UK, either in the nationals, locals, magazines or freesheets.

Best Green Radio Campaign
Entries should have been aired on a national, or local radio station in the UK, and should communicate a green or sustainable message. Maximum length: 60s.

Best Green Website
For this award the judges will consider the aesthetic of the website, the ease of navigation, its interactivity (flash animations, audio and video content, plugs-in etc), and of course what it's communicating.

Green Awards Grand Prix - Sponsored by the Energy Saving Trust
The Green Awards Grand Prix will be awarded to one of the category winners.

Details of Chair & Judges:

Chair - Baroness Peta Buscombe, Chief Executive, Advertising Association

1) Trevor Baylis – Inventor & Designer, Trevor Baylis Brands
2) Rita Clifton - Chairman, Interbrand
3) Deborah Fox - Public Sector Programme, Forum for the Future
4) Nick Gammage - Director of Communications, Waste & Resources
Action Programme (WRAP)
5) Jason Gormley - Creative Director, Wolff Olins
6) John Grant - Sustainability Marketing Consultant/Author, The
Greener Marketing Manifesto
7) David Hall, Campaign Director, Together Campaign
8) Katharine Hamnett - Designer/Campaigner
9) Eugenie Harvey - Founder & Director, We are What We Do
10) Jim Haywood - Business in the Environment Director, Business In The
Community (BITC)
11) Robert Keitch - Director of Environmental Affairs and Media
Channel Development, Direct Marketing Association (DMA)
12) Janey Lee Grace - Radio 2 Presenter/Campaigner
13) Elisabeth Lewis-Jones, President, Chartered Institute of Public Relations
(CIPR)
14) Winnie D'eAth – Head of Communications, World Wildlife Fund (WWF)
15) Nick Nuttall - Spokesperson, Office of the Executive Director, United
Nations Environment Programme (UNEP)
16) Amanda Phillips - CEO Proximity London & Chairman of the IPA
Sustainability Working Party
17) Rufus Radcliffe - Head of Marketing, Channel 4
18) Marc Sands - Marketing Director, The Guardian
19) Philip Sellwood - CEO, The Energy Saving Trust (EST)
20) Philip Swindon – Director of Environment Publishing, Haymarket Brand Media
21) Bo Hellberg - Digital Creative Director, Ogilvy One
22) Ade Thomas - Managing Director, Green.TV
23) Adeela Warley - Head of Communications, Friends of the Earth

Presented by:

The awards will be presented by Janey Lee Grace BBC Radio 2 presenter and author of the best seller book 'Imperfectly Natural Woman - getting life right the natural way' will be presenting the Green Awards ceremony on the 12th of November at The Brewery.

This press release was distributed by ResponseSource Press Release Wire on behalf of International Green Awards in the following categories: Business & Finance, Media & Marketing, Public Sector, Third Sector & Legal, for more information visit https://pressreleasewire.responsesource.com/about.