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There’s no heat like Deep Heat when it comes to easing painful backs, muscular pains and strains, sciatica and rheumatic pain.

New research* commissioned by The Mentholatum CompanyMentholatum, which makes Deep Heat, reveals that the iconic brand is the one most recognised for a range of conditions such as muscular aches, joint pain or stiffness or general pain relief.

And more than four out of five of 7,000 people questioned were aware of Deep Heat’s pain relieving credentials.

The latest addition to the Deep Heat brand, the WellPatch Deep Heat Patch, is proving popular both with people who reach for painkillers to ease longer-term conditions and those who use it before and/or after sport and exercise.

More than one in ten people needing topical pain relief have bought it in the past year, says HPI, which carried out the research.

When users of topical pain relief needed something to help ease back pain, muscular pain, sciatica and rheumatic pain, the researchers found Deep Heat – in patch, heat rub or spray format – was their first choice. The WellPatch Deep Heat Patch was the most popular option for back pain, joint pain and sciatica.

The survey revealed that people trust Deep Heat as an effective and long-established brand. They told researchers they like the comfort, convenience and ease of use of the patch format and the fact that it quickly gives pain relief even in hard to reach places without a strong or unpleasant smell.

They told researchers:

“It has deep, penetrating relief and it stays for hours”

“Gives me comfort in movement and muscles.”

“No mess, no smell, no one but you knows it’s there.”

“It’s a really handy piece of kit – it doesn’t smell as much as spray and you can take it anywhere you need to use it.”

The WellPatch Deep Heat Patch is available singly or in packs of four retailing at £1.99 and £5.99 respectively. The Deep Heat range is available from pharmacies, including Boots stores, nationwide and from many supermarkets.

Deep Heat Heat Rub and Deep Heat Heat Spray are medicines. Always read the label.


* HPI research July 2008

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