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More Brits dream of opening a pub than becoming an astronaut; more than 90% of which said the catering industry has become more appealing due to a couple of Hairy Bikers, a foul mouthed chef and a school dinner’s campaign.

In a survey of over 2,860 Brits, almost 1 in 4 respondents said they dreamt of opening their own pub or restaurant. Only 19% of us dream of becoming a Fire Fighter, 11% admit to dreaming of becoming a Doctor and 8% dream of becoming an Astronaut.

Over 80% of Britons believe that the catering industry has become more appealing and this has been backed up by a leading catering university. Could this be down to a couple of Hairy Bikers, a foul mouthed chef and a school dinner’s campaign?

The survey, conducted by, a leading online recruitment site, surveyed over 2,860 Brits to find the most appealing UK careers.

1 – 26% of respondents dreamt of becoming a Professional Sportsman
2 – 24% Opening own pub or restaurant
3 – 19% Fire Fighter
4 – 11% Doctor
5 – 8% Astronaut

When the 24% of respondents were asked why they dream of opening their own pub, 92% said the hospitality industry had become increasingly appealing and celebrity chef personalities, such as Gordon Ramsey and Jamie Oliver injected fun into the industry.

68% of all respondents said their opinion of the hospitality and catering industry had changed over recent years; 81% of which said they saw the passionate aspect of the sector through T.V. and celeb personalities.

61% of respondents admitted to taking an interest in at least one catering television programme and 21% of these respondents claim to have had no previous interest in cooking.

Ian Burke from comments;

“We have certainly noticed an increase in the amount of people looking for careers within hospitality and firmly believe that strong television personalities, such as Jamie Oliver and Gordon Ramsey have made the sector appealing to a whole new variety of people.”

Michael Coaker, Lecturer in Culinary Arts at Thames Valley University comments;

“It doesn’t surprise me at all that the catering industry has become increasingly popular within the UK. This year has been one of our most successful years in recruiting students for our full time Chef Restaurant diploma course and a new kitchen has just been fitted to cater with the high demand of students.”

Coaker continues;

“High expectations and standards within UK hospitality have also meant foundation degrees are proving to be more and more popular with chefs currently working in the industry, updating their culinary skills.” has just released their third Little Gordon ( viral campaign, which has taken the media by storm with well over 1 million online hits.

The viral’s highlight the passion and love people have for this industry and portrays the side to hospitality that people now witness every day via the Hairy Bikers and a foul mouthed chef.



For further information contact 10 Yetis Public Relations Agency, or 0207 100 2361.

About ( is the UK's leading hospitality recruitment website.

The site carries over 20,000 vacancies for hospitality professionals looking for a career in top hotels, restaurants, contract catering, pubs and bars - from around 500 employers at any one time. is part of Totaljobs Group, the UK’s largest and fastest growing online recruitment company, comprising 10 job board businesses, which between them carry over 300,000 jobs, and attract over 3.3 million jobseekers who generate 2 million applications every month.

These recruitment websites are,,,,,,,, and

Totaljobs Group Ltd is owned by Reed Elsevier Group plc, a FTSE 100 company employing 35,000 people globally, and one of the world's largest publishing and information companies

To find out more about Totaljobs Group go to

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