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- sales intelligence and CRM seamlessly integrated gives the Irongate Group complete visibility and control of its customer accounts -

Solihull, UK – September 30th, 2008 – sales-i, ( the real-time sales intelligence service for front line sales people today announced that the Irongate Group, a long-established supplier of office products and solutions to commercial and public sector organisations, has today announced that it has selected sales-i as it sales intelligence system. Irongate Group is leveraging sales-i’s seamless integration into global CRM system, Salesforce, to deliver a complete view of the customer across account activity, buying history and behaviour and gap analysis.

Earlier this year Irongate invested in the Salesforce CRM solution to record all activity and contact information about its sizeable base of customers and it soon became a way of life for Irongate’s sales team. So when Adam Noble, Irongate’s Managing Director, decided to boost his customer buying behaviour awareness with the sales-i sales intelligence system, his sales team took little convincing. “Good sales people want to sell more and have a real grip on all their customers not just a few top-performing ones,” explained Adam. “sales-i is a sales person’s dream – it gives them an instant view of every customer, who is buying what and who isn’t and alerts them if there is a change in buying pattern. My sales people were chomping at the bit when they heard we were investing in sales-i.”

Adam describes the whole sales-i process as very simple. “Everything was in place in no time at all. Data acquisition was very straightforward; it required little to no training as it really is easy and intuitive to use. Within hours my sales team was ‘enabled’ with actionable information that could be taken to a customer account and close real sales opportunites.”

Irongate now has ‘complete’ visibility of its customers thanks to the integration between sales-i and Salesforce, a status that makes Adam and the management team at Irongate very comfortable. “Sales people come and go, but businesses must keep abreast of all sales and customer activity if they are to keep on top of the market and serve the customer well,” adds Adam. “We are now in a position where we can make better more accurate decisions, our sales people have real-time customer buying information so can make best use of every appointment and sell more and our customers feel ‘looked after’ as we portray a professional in-depth knowledge of their account.”

Commenting on cost and the sales-i SaaS model Adam added, “Signing up to sales-i is a no brainer. With no infrastructure or hardware investment you only have to consider the monthly cost which can be as little as £1 per sales person per day. Balance that with upsell and cross sell opportunities each worth between £200 - £300 and you’ll see why we’re so upbeat about sales-i.”

Kevin McGirl is sales-i’s co-founder and comments, “Simply looking at sales-i from the sales person’s perspective it’s like being given an army of helpers to watch each account and alert you to selling opportunities as the appear. This is how the Irongate sales people are now equipped to do their job – with sales-i on their laptop, alerting them to sales opportunites as they happen and giving the management team complete visibility of what is going on. We are delighted to be working with Adam and the Irongate team helping them realise increased sales and market share.”

About sales-i
sales-i© is a real-time sales intelligence service for frontline sales people. Through sales-i, sales professionals are equipped with real-time customer buying behavior alerts which are delivered by email and text messaging, empowering them to make better informed, personalized and faster decisions which maximize repeat sales and reduce customer slippage.

sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.

Sales and marketing organizations rely on sales-i to maximize their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behavior know-how resulting in more intelligent, profitable selling.
sales-i is a privately held company with offices in California, USA and Solihull, UK. For more information about sales-i visit or email

PR Contact
Carina Birt, Sarum
PR for sales-i
+44 1722 411150

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