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Immediacy Web Content Management suite (WCMs) 6.1 allows firms to Localise content creation and management process in any language

Bristol, UK - 30 September 2008 – Alterian (LSE: ALN), the leading international integrated marketing platform provider, has today announced the availability of its latest Web Content Management (WCM) product, Immediacy WCMs 6.1. It is the latest version of the Immediacy product line that has been deployed in more than 350 organisations across the globe, including Avis, The BBC, Sage and Virgin Media.

Organisations have long been able to create multi-lingual websites in Immediacy CMS. Release 6.1 features Language Pack capabilities enabling Immediacy CMS Editors to work in their local language preference. Release 6.1 also utilises many of the latest web technology standards including AJAX and has increased performance to blistering levels.

Immediacy WCMs 6.1 has a new localised editor interface that far increases ease of use for organisations in non-English speaking countries. Core plug-ins can now produce output in any chosen language, out-of-the-box, which makes it much more straightforward to produce websites in different languages. Multinational organisations can also take advantage of a range of language and location specific elements that enable multilingual versions of a website to be used concurrently in multiple locations.

On 9th July 2008, Alterian announced that it had completed the acquisition of Web Content Management software company Mediasurface, allowing it to offer multi-channel marketing analytics with real-time execution and dynamic content that helps marketers improve customer experience and profitability. Both the Immediacy and Morello WCM product lines were part of the acquisition.

Immediacy WCMs 6.1 is the first product update to be released since then, and takes into account direct feedback from users of previous versions of Immediacy. It comes with more than 50 customer-requested product enhancements, including a powerful new search feature and a faster spell checker. In addition, the media plug-in comes with enhanced security and consistency with the editor application and support for the flash video media file type.

Immediacy WCMs 6.1 also includes a new version of SharePoint Connector. This has been developed to fully support SharePoint document libraries and to provide the following extra functionality for intranets and public-facing websites:

• Document libraries and folders can be displayed in Immediacy-powered sites, and users can view and download documents from those libraries

• Icons to show file types

• Support for read-only fields

• Users can easily navigate from one folder to another with SharePoint’s breadcrumb control

• New documents can be imported into SharePoint libraries from Immediacy-powered sites and existing library documents can be edited directly by Immediacy users. A user can download a document from SharePoint, work on changes offline and the upload the edited version when next connected

• List attachments can be viewed, downloaded, added or removed

• Like the rest of Immediacy WCMs 6.1, the SharePoint Connector interface is multilingual ready

David Eldridge, Alterian’s CEO said: “The strength of the Immediacy WCM product range was a real factor in the Alterian Mediasurface acquisition. It makes it incredibly easy for end-users to create, manage and deliver dynamic content in ways that make their websites stand out from the competition. Immediacy WCMs 6.1 maintains that tradition and builds on it.”

“We take customer feedback and research and development very seriously at Alterian, and I think that is reflected in the quality of the latest Immediacy product. With business increasingly being conducted on a global basis, the ability to update web content in different languages in real time is invaluable, and to have that in one affordable solution such as Immediacy WCMs 6.1 is a powerful proposition indeed.”


About Alterian

Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Marketing Services Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through Alterian’s industry leading tools, such as the Dynamic Messenger email platform, and the award winning Morello and Immediacy Web Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian’s analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Marketing Services Platform or our Partner Network, please visit

For more information, contact:

Hannah Smith / Paul Allen
Ruder Finn
+44 (0) 207 462 8900 /

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