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The prestigious What’s On 4 Little Ones Awards 2009 ( are being launched today and will culminate with an awards presentation hosted by broadcaster and author Alice Beer.

The award programme, which is sponsored by Organix Savoury Pots For Babies On The Move and supported by Prima Baby magazine, is now in its third year.

The awards aim to celebrate the best pre-school activities across the UK, as voted for by parents.

This year the awards are focussing on the people behind the activities, with awards to recognise the most outstanding community group volunteer, most outstanding activity leader and the Organix Food Hero award.

There are also categories that focus on the education and physical learning of babies and children, with awards for best baby development, best toddler development and best pre-schooler development.

In addition, there is the Best New Activity Award and also Best Local Activity Award to ensure the new and small groups are not forgotten.

From October 1 to January 31, parents can log onto to nominate their favourite local pre-school classes and activities.

Online voting for the national awards will then run from 1st February to 30th April 2009.

Organix will judge the Food Hero award, which will be given to an individual who does their best to make sure children attending their activity eat the healthiest food possible. The other awards will be decided by a panel of three judges: Sam Willoughby owner of the website; Patricia Carswell, parenting journalist and founder of Coaching for Mothers; and Roberta Jerram, founder of Giant Potential Women in Business Network.

The winners of the awards will be announced in June 2009 at The Bambino Show in Harrogate, the must-do event for expectant mums, new mums and parents with young families. They will receive hand-made, eco-friendly recycled glass awards. The winners of the Most Outstanding Baby and Toddler group, Most Outstanding Pre-school and Most Outstanding Volunteer awards will also receive £200 of products from Mini IQ.

Every pre-school activity in the UK has the chance to be nominated and voted for, making the awards a true representation of how parents feel towards what is on offer for their little ones.

Last year’s awards saw more than 400 nominations and over 3,600 votes cast, from across the UK.

What’s On 4 Little Ones co-founder Sam Willoughby said: "I'm so excited about our 2009 Awards! I can't wait to receive the nominations as it's a privilege to read how the groups help parents.”

Sam, who was named Business Parent of the Year in 2007, added: “I also know how much the teachers and organisers value being nominated, they put a lot of heart and soul into their activities so it's such a great way for us all to say thank you.”

Ian Sharland, director of Baby Sensory, said: "We were all delighted when Baby Sensory was announced as the winner of the Best Baby Development Class category in the 2008 What’s On 4 Little Ones Awards, we were even more thrilled to be commended in two other categories. The recognition by this leading baby activity website and their sponsors Organix was a boost to our company and to the team who run our classes throughout the UK."

“We have been striving to improve our classes further throughout the last 12 months and we are hoping that our customers will nominate us for this prestigious award again. The range and standard of activities available in the Baby Development Classes genre in the UK is ahead of anything we have found anywhere else in the world and it is a privilege to be a leader in this important sector.”

Anna Rosier, MD of Organix, said: “We are delighted to be sponsoring these great awards for the third year running. There are so many unsung heroes out there, working hard to help children get the best start in life – this is a fantastic way to reward them!

“At Organix we work very hard to create great quality food for little ones on the move, while What’s On 4 Little Ones is a one-stop shop for parents who want fabulous activities for their children – it’s a perfect combination and these awards are very important to us.”

The full list of available awards this year is:


Best National Baby Development Activity

Best National Toddler Development Activity

Best National Pre-schooler Development Activity


Best Local Activity

The winners of the following 3 awards each win £200 of Mini IQ products

Most Outstanding Committee Lead Pre-School

Most Outstanding Baby and Toddler Group

Most Outstanding Community Group Volunteer


Best New Activity This award is for any activity that has been running less than 2 years.

Most Outstanding Activity Leader

Organix Food Hero Award This award is for an individual who goes the extra mile to provide children with healthy, appetising food.

For more details contact Sam Willoughby, Founder of Whats on 4 Little Ones on 05600 703224 or by email at


Editors Notes:

1. What’s On 4 Little Ones is an on-line directory that was set up in March 2006 to provide comprehensive and up to date details of classes and activities for babies and children under 5. What’s On 4 Little Ones receives 18,000 visitors a month and lists 12,000 activities for children across the UK.

For more information see

2. Organix is a pioneering food company, based in Dorset. It makes healthy, fun, organic foods to give babies and children the best start in life, and campaigns to improve the quality of children’s food. Organix was founded by Lizzie Vann in 1992. Her own experience of poor health in childhood left Lizzie with a passion for changing the children’s food industry so that parents have more choice to give their children high quality, nutritious, organic food.

From small beginnings, Organix is now a brand leader. Organix produced the first ever range of organic babyfood, while Organix Goodies, a range of fun, organic foods for children, are a healthy alternative to traditional snacks. Organix foods are available in specialist health food shops and all major supermarkets, offering parents a convenient choice to buy tasty, healthier, organic food. All Organix foods carry clear, honest labels and are backed by a No Junk Promise which guarantees the highest standards of purity and nutrition. For more information go to

3. Prima Baby & Pregnancy magazine

Prima Baby & Pregnancy is Britain’s fastest growing parenting title. From pregnancy and birth to baby health and toddler development, Prima Baby & Pregnancy is the magazine for all your parenting needs. Visit

4. Mini IQ

Mini IQ helps parents find the right products to stimulate their child’s development through a range of exciting, interactive books, toys and games from birth to 12+
Their network of associates across the UK work on a flexible, part-time basis showing local parents the product range at home parties and events. Great incentives are available for party hostesses.
Enquire on to be contacted by your local associate quoting this publication

5. Bambino Baby Show in Harrogate June 20/21 2009 – Yorkshire Event Centre, Great Showground, Harrogate

It’s a great family day out from maternity information, midwife expertise and mummy makeovers to cookery demonstrations, kids activities and catwalk fashion shows. There’s even a Dad’s zone with entertainment and advice for doting dads and dads-to-be. So for a fun and informative day out, visit the Bambino Show for everything you could want for bump, baby and beyond.

For more information, and to book discounted tickets online, visit

6. The winners can use the WO4LO awards logo on their website and other marketing material and they will each received an awards trophy.

This press release was distributed by ResponseSource Press Release Wire on behalf of Sore Thumb Marketing in the following categories: Children & Teenagers, Women's Interest & Beauty, for more information visit