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There's a growing and uplifting phenomenon sweeping across Europe and the USA and it's being driven by women like Meryl Streep and Julie Walters. Yes - it’s the rise and rise of “The Mamma Mia Generation”. Sexy, fit, comfortable in their skin, and happy to admit their age, these ladies are the light shining in a dark tunnel of recession woes. Keen to live life to the full, appearance is still important, but no longer at the top of their list. Providing they feel full of vitality, look sexy and can pursue their chosen activity, that's just fine; but getting there and staying fit and healthy enough to enjoy this new freedom takes time, effort and thought.

With fitness at the top of their agenda, healthy joints and bones are fundamental to their desire for ‘everlasting youth’. This is because, sadly, as the body ages, it becomes less efficient at producing nutrients needed to keep it active which is why tips on how to ‘love your joints’ could be beneficial.

But with so much confusing and often conflicting information on joint supplements available, many would-be ‘Super Troupers’ may find the market increasingly bewildering. For those who don’t know their glucosamines from their chondroitins, help is at hand with a new consumer awareness campaign, Love Your Joints, presented by specialist glucosamine company, Health Perception, whose thousands of customers have entrusted their joints into their care since the 80’s.

With top tips from trusted experts like Dr Dawn Harper, Dr Rob Hicks, Dr Rod Hughes, naturopath Miriam Elkan and Pilates Instructor Beverly Skull, Love Your Joints, provides a fresh, informative, easy-to-navigate website, which aims to demystify some of the myths surrounding joint care and joint-loving nutrients like glucosamine and chondroitin. Joint-friendly food, fitness and supplements are clearly explained as is the relevance of ingredient listing and dosage when it comes to buying joint supplements and why blister-packed tablets are better than pots.

The information is also condensed into pocket-sized ‘Love Your Joints’ booklets which are available free from retailers, and to prove that there is more to life than glucosamine there will be monthly free prize draws and e-newsletters for registered visitors.

For further press information, or a copy of the mini booklet, please contact Belinda Boyd at 20-20 PR on 01793 780780 or

About Health Perception:

Founded in 1989 by swimming champion and Olympic Gold Medallist David Wilkie MBE, Health Perception was one of the first companies to introduce glucosamine to the UK market. Their extensive range of glucosamine products is widely available from High Street retailers in a choice of formulations and formats including tablets, drinks, gels and patches. All their products contain high quality ingredients which are clearly and accurately labelled to maximise confidence in their product range. Health Perception is part of William Ransom & Son plc.

About William Ransom:

Health Perception from William Ransom & Son plc, a leading natural healthcare company specialising in natural products for the body and mind, including skin, hair, oral and jointcare was established in 1846 and is the UK’s oldest independent pharmaceutical company. Key brands owned by William Ransom include: Allergenics, Australian Tea Tree, Aloe Pura, Aloe Dent, Medibee Manuka Honey and Metanium.

This press release was distributed by ResponseSource Press Release Wire on behalf of 20-20 Public Relations in the following categories: Health, Women's Interest & Beauty, for more information visit