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- Office Friendly to Launch New Member Service, Maxesell, based on sales-i’s sales intelligence service -

Solihull, UK – October 6th , 2008 – sales-i, ( the real-time sales intelligence service for front line sales people today announced that the UK’s second largest office supplies buying group, Office Friendly Dealer Association, (OFDA), has selected sales-i to promote to its member companies under the new member service brand, Maxesell. Maxesell will be unveiled to Office Friendly’s dealer members at the OFDA annual 2008 conference during October 10th -11th at the Cotswold Water Park Four Pillars Hotel in Gloucestershire.

Established in 1994, Office Friendly is the 2nd largest dealer group in the UK with 160 members. Office Friendly focuses on ways to give its dealers collective strength to ensure success and profitability. Responding to the tough market conditions facing most UK companies, Office Friendly is preparing to offer sophisticated sales intelligence to its member companies to give them greater visibility of their customers buying patterns and boost their share of wallet as a result.

Maxesell will become Office Friendly’s branded version of sales-i and will offer the sales intelligence service and Light CRM, together with training and advisory services to get member companies switched onto the power of sales intelligence.

Debbie Nice, Marketing Manager at Office Friendly explains, “Recession or no recession Office Supplies companies need to form a defensive strategy and know what their customers are up to. Identifying who is buying what and who isn’t gives us clear insight into which customers to focus on and with what products or services. We need to spot changes in behaviour and respond accordingly.” Debbie adds, “This is very difficult to do manually or on paper but it is exactly what sales-i offers us at low cost and with an on-demand model meaning that our member companies don’t need to fork out for expensive hardware and infrastructure.”

By building a member service to address this need Office Friendly and its dealers can combine expertise and knowledge and share templates for alerts to highlight when margins are low, or if one product is being bought and not another or a regular customer has missed their usual order or stopped buying a particular line. This visibility into buying behaviour means that dealers don’t have to miss a cross-sell, up-sell or switch-sell opportunity again.

“We are looking forward to supporting Debbie and the business development managers to spread the word about sales intelligence and to launching the new member service, Maxesell at the forthcoming annual conference,” commented Kevin McGirl, co-founder of sales-i. “Member companies can be up and running with sales-i in a matter of hours and immediately benefit from new sales opportunites. The potential business increase and market share growth for the buying group as a whole could be huge as they work together to realise what Maxesell can deliver.”

Office Friendly has also invested in sales-i’s CRM Light which is an integrated part of sales-i, offering contact management and customer relationship management. Together this gives sales activity and outcome data to complement the extensive sales intelligence capability completing the customer visibility picture. Office Friendly’s own business development managers will be using the CRM capability themselves to improve internal communications and service to members.

About sales-i

sales-i© is a real-time sales intelligence service for frontline sales people. Through sales-i, sales professionals are equipped with real-time customer buying behavior alerts which are delivered by email and text messaging, empowering them to make better informed, personalized and faster decisions which maximize repeat sales and reduce customer slippage.

sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.

Sales and marketing organizations rely on sales-i to maximize their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behavior know-how resulting in more intelligent, profitable selling.

sales-i is a privately held company with offices in California, USA and Solihull, UK. For more information about sales-i visit or email

PR Contact:

Carina Birt, Sarum
PR for sales-i
+44 1722 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Business & Finance, Computing & Telecoms, for more information visit