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Technology innovations company Proxama is sponsoring the next Mobile Monday London event. The event (18.30, October 13, 2008, CBI Conference Centre at Centre Point) will look at how near field communication (NFC) can be used for marketing and media applications.

The evening will draw on lessons learned from recent NFC trials and will investigate comparisons with other mobile technologies including QR codes and Bluetooth. In addition, it will look at new applications including smart posters, contactless payments and service discovery. Attendees will also be able to experience NFC and smart posters first hand, trying out payment and service discovery applications.

Victoria Richardson, head of marketing at Proxama and a speaker at the event, said: “NFC makes the mobile phone an interesting device for a wide range of organisations looking to develop deeper customer relationships. A key part of the appeal is the easy integration with the existing infrastructure for card-based payment, vouchering and loyalty applications. By tapping into this infrastructure, NFC solves the redemption puzzle which has stumped many other mobile-based propositions.”

Claire Maslen, head of NFC for O2 in the UK, will also take the stand to talk about the recent London Oyster trial.

The evening is free to attend for Mobile Monday members by registering at Non-members can join Mobile Monday free at


For further information contact Belinda Gannaway on or +44(0)1603 283422.

About Proxama

Proxama works with consumer-facing organisations, helping them get the most out of consumer technologies. The company employs some of the industry’s most experienced professionals in mobile phones, NFC, smartcards, and interactive TV technologies. It can combine these technologies to deliver solutions that can be easily integrated with a range of other suppliers in payments and ticketing, loyalty and digital discovery. Clients include MasterCard, Virgin Mobile, BT and Sky.

About Mobile Monday

Mobile Monday is an informal networking group based in London. It aims to share experiences of building and deploying mobile data products and services. It invites lively discussion on its mailing list and organises monthly networking events around topics and trends of interest to the UK mobile industry.

This press release was distributed by ResponseSource Press Release Wire on behalf of Proxama in the following categories: Consumer Technology, Media & Marketing, Retail & Fashion, Computing & Telecoms, Transport & Logistics, for more information visit