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Press Release
October 8, 2008

Wild food, niche health targeting and customisation identified among 10 top trends for 2009

--‘Ten top trends for 2009’ report published by food&drink towers in honour of second birthday--

food&drink towers ( today publishes its widely anticipated ‘ten top trends’ report. The third annual edition of the trends report will be officially published at the food&drink towers second birthday networking party, to be held in London this evening (Wednesday 8 October 2008).

The exclusive new report highlights a wealth of new product development and marketing opportunities for brands in 2009, which is set to be some of the most turbulent and difficult years for the food&drink industry.

Helen Lewis, author of the report and managing director of food&drink towers, said: “The annual trends report always receives the highest number of hits on the website ( and each year more and more people register to download their free copy. Its popularity is not surprising: staying on top of emerging and future trends is not only imperative in today’s competitive market, but it can be pretty expensive too. The whole ethos behind food&drink towers, which was established two years ago on October 9, 2006, is to make life easier for everyone involved in the industry: PRs, journalists, producers, retailers, suppliers, and even consumers. Reports like this usually come at a premium but we wanted to offer our loyal registered members a chance to thrive during the credit crunch rather than crumble, so it’s completely free.”

Some findings from the report include:

• “With consumers becoming more aware of the negative impact on their health of artificial ingredients such as trans fats and artificial sweeteners, products must be open and honest about the ingredients they choose to use.”

• “Beauty may only be skin deep but the food and drink industry has cottoned on to our desire to be beautiful for longer. Anti-ageing, anti-blemish, anti-this, anti-that products are all appearing on shelves, some making fairly grandiose promises.”

• “As well as making life easier for people on the go, the notion of ‘instant nutrition’ is also predicted to make an impact on NPD in food and drink over the next year. Instant nutrition refers to the idea that people can purchase a product that provides a couple of portions of their five-a-day in one serving, or that is packed with more antioxidants than they’d get eating three platefuls of vegetables.”

• “One in three Britons are becoming more self-sufficient by growing their own fruit and vegetables.”

“In 2009, there will be plenty of opportunities for innovative, fast-thinking, reactive and flexible brands. Despite the credit crunch, the food and drink industry does have options. Consumers are increasingly choosing to stay in and cook a ‘special meal’ rather than pay restaurant prices. We’ve covered many stories about this on the news pages at food&drink towers, and expect plenty more headlines along the same vein in 2009. There is, therefore, room for healthy, ethical, premium and unusual brands, but they must keep their promises and above all, should guarantee high quality and full flavour to avoid losing out to the competition,” said Lewis, also a freelance food and drink journalist.

The top trends for 2008 are:

• Artificial intelligence
• Beauty foods
• Cost-cutters
• Fast-food nation
• Grow your own
• Meet more unusual meat
• Niche health targeting
• Customisation
• Performance boosters
• The personal touch

- Ends -

Notes to editors

If you would like a copy of the 2009 trends report, please contact Helen Lewis at You are welcome to reproduce the report for your publication(s) but please note that all references must be attributed to Helen Lewis, managing director of food&drink towers, unless otherwise stated. The report is ultimately the copyright of Helen Lewis at food&drink towers.

Registered members of food&drink towers can download the report, free of charge, at Registration is free and once registered you can access the daily news stories, press release archive, features, competitions, events information and much more.

food&drink towers second birthday!
Due to a handful of last-minute cancellations there are still some places remaining on the guest list for journalists to attend the food&drink towers networking party in London from 6:30pm to 10pm on Wednesday 8th October 2008. The event will be an informal opportunity for registered members of food&drink towers to come together over a glass of wine. Goody bags packed with delicious products provided by food&drink towers’ sponsors will be available for each guest to take home including a copy of the Trends for 2009 report. Headline sponsors Mile High Drinks will also be attending to discuss their new drink launch and will be providing samples. To join us please send an email to before midday on Wednesday 8th October 2008.

Throughout food&drink towers’ birthday week we are running a series of competitions. New competitions are online every day with some fantastic foodie prizes on offer. You’ve got to be in it to win it! Log on now for your chance to win...

Background to food&drink towers
food&drink towers ( was launched by Helen Lewis in October 2006 to increase communication within the food and drink market, and open opportunities for small and start-up companies. The website enables PRs, journalists, businesses and consumers to interact and increase their knowledge of the industry – completely free of charge.

Since October 9, 2006, more than 1,030 news stories and features, and 1,320 press releases have been published; all of which are freely available online, and regularly accessed by journalists.

There are more than 3,000 subscribers to food&drink towers, who have access to the free daily news service including regular features. The informative news pages are packed with inspiration for journalists, updates on the latest trends for foodies, and insight into the important issues for those within the industry.

PRs can upload press releases, free of charge, for online publication (usually within 24 hours). Hundreds of journalists have registered to access the press release archive from trade magazines to online news sites, national and regional newspapers and consumer food publications.

We also offer an entry-level, bespoke PR service—you tell us what you’re looking for and we will do our best to help. We offer realistic prices and work with you as part of your team. We also offer a tailor-made photography package. Email: for more details.

To upload a press release, you just have to register (it’s free) and then go to Press releases are published online as soon as possible.

Introducing the team
Helen Lewis is a freelance journalist with almost eight years experience in the food and drink publishing business. Helen is a regular contributor to leading trade magazines and is responsible for the content of the food&drink towers website.

Introducing the sponsors
The lead sponsor of the 2009 trends report is Mile High Drinks (, which launched its first Red Grape & Cherry drink – Mile High – in selected Waitrose stores nationwide in September 2008. The drinks are also available in the luxury, boutique Firmdale hotels in London. Mile High Drinks is dedicated to providing high quality, original and potent juice drinks to give air travellers support during and after their flights. Laboratory tests have shown that Mile High is an exceptional antioxidant drink that can be enjoyed as part of a healthy lifestyle every day, not just when you fly.

Other sponsors include: Proactive Communications (, Orce Serrano Hams (, RDA Organic ( and The Game & WildFoodCookerySchool (

To discuss future sponsorship opportunities at food&drink towers please contact Helen at or call +44 (0) 7904 801 669. Advertising on the website is now available and spaces are available on a monthly basis throughout 2009 (all spaces have now been filled across the website for 2008).

This press release was distributed by ResponseSource Press Release Wire on behalf of food&drink towers in the following categories: Health, Food & Drink, Travel, Media & Marketing, for more information visit