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Majority of Drivers Want Fewer Dash-Digits To Feel Safer In Their Cars

Press Release

10th October 2008

Leading used car website motors.co.uk is urging manufacturers to go back to basics after an overwhelming 70.6 per cent of drivers polled agreed that they are literally being ‘Driven to Distraction’ by car gadgets and would feel safer if they had fewer accessories in their motors.

The survey of 726 UK motorists, which canvassed attitudes towards 21st century driving distractions, highlighted that more than half (52.9 per cent) would like to see fewer ‘non- essential’ features in cars to help avoid confusion.

In-car add-ons were cited as bigger distractions than noisy passengers, convoluted road signs and even the family dog.

Fiddling with the sat nav was deemed the biggest driving danger by car drivers, with almost a third of all drivers (29.4 per cent) voting it a major driving distraction. Using intricate in-car music gadgets such as ipods and CD players followed hot on the heels for one in five drivers (21.6 per cent), while over enthusiastic sat nav voices were a cause of confusion for 23 per cent.

Fussy steering wheel control buttons and piercing parking sensors were also cited as the ultimate concentration crushers for one in ten drivers respectively.

Smoking (23.5%), eating and drinking (7.8%), children (9.8%) and pets (5%) were the main, non car related distractions that were nominated by drivers.

Katie Armitage, Marketing Manager for motors.co.uk said:

“Many modern cars are filled with gadgets and gizmos and for many drivers are seen as not only confusing to use but also a major cause of distraction for both themselves and other drivers. On the back of these findings we are urging manufacturers to ‘Go back to Basics’ and to consider the safety of drivers and how they use the add-ons with the emphasis being placed on not losing concentration.”

The research has inspired Motors.co.uk to compile a definitive list of driver ‘loves’ and ‘loathes’ from the close to 200,000 cars currently listed on its website.

Top gadgets we love:

1. Parking sensors – particularly the ones that give ample warning that you’re getting too close! A boon on cars such as Land Rover’s Discovery.

2. Simple, easy to use sat-nav. The one offered as an option in the new Honda Jazz – on sale this month – is beautifully simple and easy to use.

3. Cars that turn off at traffic lights whenever you slip the gears into neutral and let out the clutch – Mini and BMW, the new 1 Series also comes with Automatic Start-Stop function to further cut fuel consumption. To restart, the driver only need ‘dip’ the clutch again before pulling away in the normal manner.

Top gadgets we loathe:

1. Cars with touch-screen controls as it is too easy to hit the wrong button while on the move – on some Jags, Audis and VW’s.

2. Cars that’ll let you lock your keys inside. This can be particularly distressing for parents if young children are trapped.

3. Cruise control: Great if you’re on a long, high-speed journey across Italy, Germany or France, but pointless on the UK’s busy roads. Fitted to innumerable executive-class saloons, MPVs and off-roaders and never used.

The motors.co.uk network, which launched in January 2007 and includes Yahoo! Cars, Desperate Seller, The Independent, orange.co.uk, and Fifth Gear among others, is now visited by over 2.7 million car buyers every month. It features nearly 200,000 used cars for sale from car retailers and private sellers across the UK and provides free history checks, advice and guidance covering every part of the car buying process to help motorists make informed choices about their next car.

ENDS

For further information, contact Motors.co.uk at sales@dmri.co.uk / 0845 4567 251

This press release was distributed by ResponseSource Press Release Wire on behalf of Acceleris Marketing Communications in the following categories: Men's Interest, Motoring, Transport & Logistics, for more information visit https://pressreleasewire.responsesource.com/about.