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Four "cold personalities" identified - which one are you?

New research has identified the four personality types people display when suffering with the common cold. The poll of 5,000 people, conducted by leading cough brand Covonia, identified the different “cold personalities” and the traits linked to each behaviour.

Commenting on the findings, leading personality psychologist Dr Glenn Wilson said: “People approach colds in many different ways, and to some extent, their behaviour reflects their constitutional personality. There are also needs and strategies that we acquire, through experience and conditioning, which are likely to be demonstrated when fighting off a cough or a cold.”

The four “cold personalities” identified during the survey were:

• THE MARTYR (44%) Those individuals get on with their responsibilities, at home and work, and do everything they can to ensure their cold doesn’t disrupt their plans or routine. Generally people who demonstrate this type of behaviour have high standards for themselves and worry about what others think of them. More women than men demonstrate the martyr character type.

• THE NON-BELIEVER (25%) People who refuse to accept that they are unwell and downplay their symptoms in an attempt to convince themselves, and those around them, that they are well. They are in denial. Individuals who demonstrate non-believer behaviour can be shy but are often very caring and good listeners.

• THE COMPLAINER (22%) Individuals who like to let everyone know when they are unwell and feel better when they receive sympathy from others. They like to be the centre of attention but can be quite insecure. Complainers are most likely to exaggerate a cough and blow their nose loudly. Nearly half (47%) of the people surveyed said they found complainers frustrating to work with!

• THE WORRIER (7%) People who are concerned that their symptoms are a sign of something more serious and tend to visit the doctor to be ‘safe rather than sorry’. Often indecisive and easily influenced, individuals who fall into the worrier category take pride in being thorough and pay close attention to detail.

What dictates our personality when it comes to dealing with a cold?

Dr Glenn Wilson continues: “Some people are born pessimistic and miserable so are more likely to become Worriers, whilst others are naturally positive and happy. Some individuals even use their illness to their advantage, exploiting their symptoms, if they are feeling insecure in their relationships and in need of affection. These individuals may complain about how bad they are feeling in order to extract some ‘mothering’ from their partner or colleague.”

Over 9 million people battle with coughs and colds each winter, falling victim to one of the 200 cold viruses in circulation in the UK. Most people believe they are likely to fall ill at work with 58% blaming their colleagues for spreading their cold. The most frustrating habits other people demonstrated were not covering their mouth when they coughed (63%) and leaving tissues lying around (56%).

37% of people don’t worry about other people catching their germs when they are poorly and a devious 12% secretly hope their cold will spread so others appreciated how bad it felt!

If you are unlucky enough to suffer from a cold this winter, take advice from TV doctor and practising GP Dr Rob Hicks:
• Aim to drink 8 glasses of water a day to flush out toxins and support your immune system
• Relieve discomfort with a trusted over-the-counter remedy, like Covonia, that treats your specific symptoms
• Eat well ensuring your diet contains plenty of Zinc, vitamins C and vitamin E found in seeds, nuts, cereals, bread, vegetables and citrus fruits
• Get 8 hours sleep and avoid unnecessary stresses and strains

The Covonia range is available from all UK pharmacies and supermarkets including Boots and Tesco. Always read the label. See

Note to Editor:
• Covonia consumer survey of 5,000 British adults conducted in August 2008.
• Interview with Dr Glenn Wilson and Dr Rob Hicks available on request

Issued by: Pegasus Public Relations
On behalf of: Thornton & Ross
Press enquires: David Greenwood (01903 821550) /

This press release was distributed by ResponseSource Press Release Wire on behalf of Pegasus Public Relations (Worthing) in the following categories: Children & Teenagers, Men's Interest, Health, Women's Interest & Beauty, for more information visit