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With real mobile website optimisation for every handset and software variant on the market and day 1 support, Wapple always delivers the perfect mobile web experience - something web designers can only dream of.

13 October 2008: With a minimum of 50,000 different mobile device and software combinations already being used to access the mobile Internet and some 100 new handsets, firmware and software updates every month, Wapple claims to offer the only solution that ensures mobile websites are rendered accurately on every single device as soon as they are available.

The unique combination of the Wapple Canvas™ publishing platform and the latest Wapple Exhibit™ device profiler and delivery engine ensures that users always get the very best mobile experience, while website owners can be confident that their designs and brands are never compromised. No other technology enables the development of such highly functional mobile sites that provide an optimum look and feel regardless of the mobile device used. What’s more, Wapple’s dynamic and intelligent optimisation ensures automatic and accurate rendering of a site at the moment a new device or update is launched onto the market.

“While the introduction of Google Chrome is throwing PC web designers into a spin as they have to re-test and re-code sites for a handful of different browsers, screen sizes and platforms, mobile presents thousands of different variations,” says Rich Holdsworth, CTO at Wapple. “Other companies claim to deliver optimisation to mobile devices, but most simply dumb down sites or create limited versions to support similar groups of handsets. Wapple technology dynamically identifies the properties of each device and then renders the site being accessed ‘on the fly’ according to its precise requirements.”

“When the Sony Ericsson G705 was released on the 9th September we saw the first ones being used to access sites delivered by Wapple the same day,” explains Holdsworth. “There was no need for us to do anything; our delivery technology simply identified the new device properties the moment it was used and delivered sites in the right way. We see this all the time. Whilst other companies worried when the iPhone was launched, we knew our technology would instantly render sites correctly. And we were delighted to find that even when the PSP handheld console came out, Wapple sites were automatically delivered perfectly.”

With Wapple Exhibit, the correct mark-up language is delivered, logos and other images are never distorted or in the wrong colour, navigation is presented in the most appropriate way and only content the device is able to handle is displayed. It can even stop the zoom feature in the iPhone so that it displays mobile content the way it was intended and no testing or hand coding is required.

Using Wapple, every site page is built up uniquely with 'Chunks' of features and functionality - from a graphic to a navigational menu or gallery of downloadable content. When a mobile device visits a site, the Wapple Device Profiler optimises each Chunk automatically based on knowledge of that device's capability and conditions. Wapple Exhibit grows organically, recognising and learning about new devices and updates as soon as they appear. This means designers needn’t worry about compatibility and testing issues with new products on the market.

“There is no other way of providing this kind of 'build once' approach and ensuring every device is catered for,” says Rich Holdsworth. “Knowing that your site will be rendered perfectly to every single device in use today, tomorrow and in the years to come is something PC web designers could only dream of.”

About Wapple (

Established in 2004, Wapple has become a leading force in the mobile internet market. Wapple’s award-winning design and publishing platform makes it easy to create highly functional and scalable mobile internet sites; while its dynamic profiler and delivery engine ensures that sites are automatically optimized for any mobile phone PDA or games console. Wapple combines its market leading technology with its skills and expertise to deliver complete mobile internet publishing solutions for any size of organization.

For more information please contact:
Allie Andrews, PRPR, Tel: 01442 245030,

Anne Thomas, COO, Wapple, Tel: 01527 558247,,

This press release was distributed by ResponseSource Press Release Wire on behalf of Peter Rennison Public Relations Limited in the following categories: Consumer Technology, Media & Marketing, Computing & Telecoms, for more information visit