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Ambi Pur 3volution Puresse, £8.99 (RRP)

With winter on the horizon we’re beginning to retreat into the safety of our homes, closing the windows, turning up the central heating and pulling out those throws and quilts to snuggle up as a family. But, whilst winter may be cosy, we miss the freshness and brightness of the summer months and begin to feel under the weather.

But rather than the usual winter cold, it may be our stale homes that are causing us to feel out of sorts. Indoor Allergy Week (17 – 21 November 2008) supported by Ambi Pur Puresse, is designed to raise awareness of the allergens in our home and how we can make our home a kinder and happier place to be this winter.

To create a kinder family home this year Allergy UK advises to use products that are anti-allergy or allergen reduced. Ambi Pur Puresse is the first ever allergen reduced air freshener, designed to care for the air in your family’s home.

The range is specially formulated by minimising 26 known allergens, whilst at the same time retaining the essence of Ambi Pur’s superior fragrances. All of the products in Ambi Pur’s Puresse range have been awarded the highly regarded Allergy UK Seal of Approval, and remains the only air freshener to be accredited.

The lighter fragrances of Puresse are available in a single perfume plug-in (Air, Cotton and Lotus), an aerosol (Air, Bamboo, Cotton and Lotus) and in the latest addition of the revolutionary 3volution plug-in (Air Sensations and Cotton Sensations).

Ambi Pur 3volution combines three alternating but complementary fragrances, which are released in a continuous cycle, one after the other, every 45 minutes, so you can always notice the fragrance and enjoy it again and again and again. Puresse 3volution is available in two lighter fragrances; Cotton Sensations, inspired by luxurious angora, delicate blossoms and soft clean cottons, and Air Sensations, inspired by a fresh clean peaceful morning, the awakening of nature and the fresh fragrance after summer rain.

So, why not uplift your home this winter with Ambi Pur Puresse’s ‘fragrances that care’.

NOTES TO EDITORS:

• Ambi Pur Puresse is the first ever allergen reduced air freshener
• All of the products in Ambi Pur’s Puresse range have been awarded the highly regarded Allergy UK Seal of Approval
• There are four kinder fragrances available in the Puresse collection; Air, Bamboo, Cotton and Lotus
• Air, Cotton and Lotus are available in a single perfume plug-in, £4.99 (RRP) for a primary unit and £3.99 (RRP) for refill
• Air, Bamboo, Cotton and Lotus are available in an aerosol, £2.49 (RRP) 300ml
• Air Sensations and Cotton Sensations are available in the revolutionary 3volution plug-in, £8.99 (RRP) for a primary unit and £4.99 (RRP) for refill
• The Ambi Pur Puresse collection is available from all good supermarkets and independent retailers nationwide

CONTACT:

Jemma Lawton
Senior Account Executive
Ambi Pur Media Relations
The Bottom Line Consultancy
Tel: 01992 579990
Email: jemma@bottomlineconsultancy.co.uk



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