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Research involving nearly 3000 sports fans has found that nearly 40% of them would not consider going to watch their team live when they can watch them for free or cheaply on TV, as ticket prices fail to keep in line with the economic downturn.

In a study of 2849 sports fans nationwide, 38% have admitted that they would often have to miss out on supporting their team live this year due to the failure of clubs to take the credit crunch into account when announcing their ticket prices at the start of this season.

Nearly 40% of people agreed that they would ‘forego the luxury’ of following their team live as it was an unnecessary expense.

The research was conducted by on sports fans including some of their user base as they wanted to understand just how big an impact the economic gloom has had on sport attendance.

When asked, “Do you currently pay for additional sports channels along with your television package?” 72% answered ‘yes’, which may explain where the fans are catching up with their sport, rather than foregoing it altogether.

Football is the sport most likely to be affected by the credit crunch, as 42% of football fans said that they would prefer to watch the game on TV than shell out to watch their team live regularly, due in likelihood to the high volume of football covered on television. Rugby fans are more likely to follow their team from the terraces, with 33% mentioning that they would prefer to watch their sport on TV than live due to the credit crunch.

Wes Lewis, co-founder of said,

“The research shows that fewer people are willing to or able to afford to follow their team live given the impact of the credit crunch.

“The fact that so many of the fans are migrating to watching their team and sport on TV should persuade the clubs that their pricing structure during this time has alienated many British sports fans who are having to tighten their belts and forego unnecessary spend.” offers users a simple, free service from which they can view the television schedule for football, rugby union, rugby league and cricket teams for the next 7 or 31 days, detailing the teams involved, when the sport will be on TV, at what time the match starts, and on which channel they can watch it.


For further information or to arrange an interview with one of the Wheresthematch team, please contact Rich Leigh, 10 Yetis Public Relations Agency on 01452 348 211 or

EDITORS NOTES: has been featured positively in WebUser magazine, and many sports fan sites whilst in beta testing. is the only site of its kind that offers customisable listings based on team offers comprehensive, customisable TV listings for the UK’s biggest four sports – football, rugby union, rugby league, and cricket

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