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The UK’s largest independent online travel agent,, has developed its own, bespoke, WordPress toolkit to create sunPress, an innovative and revolutionary travel sector affiliate tool.

After months of secret development and industry speculation,, the UK’s leading independent travel agent, is excited to reveal that it has developed a unique, state-of-the-art, publishing platform via WordPress (WP), to create an innovative and revolutionary affiliate travel tool name; sunPress.

sunPress is the first tool of its kind for the holiday sector and was created to make it simple for affiliates with any level of technical ability, to launch and manage their own travel website and become a part of this unique and exciting idea.

Speculation has been rife within both the Affiliate Marketing and leisure and holiday sector as to what has been developing, ever since it was revealed that a new affiliate project was going to be formally announced by the management team at this week’s highly influential A4U Expo.

The technology behind sunPress is a search box widget which, using XML feed displays, searches results for all holidays. The fact that no XML experience or technical ability is required makes it a viable tool for all affiliates and budding holiday experts.

The widget allows affiliates to simply and easily build their own unique holiday website completely free of charge, at the click of a few buttons. Once the user has written their required content, pages are automatically created for various countries, regions, resorts and hotels, along with the ability to build a media gallery containing all the images available for each hotel and resort.

The widget can be easily customised to suit the requirements of each individual user, including a selection of specially designed customisable WP themes.

Chris Clarkson, Marketing Director of comments;

“We’re all really excited about the launch of sunPress and are thrilled to have received so much positive feedback from our Beta testers about its ease of use and simple initiative.

“Our aim was to create something to attract affiliates to the travel industry; hoping to make the sector even more appealing and accessible. The opportunity to create this tool with such a well used software platform has been a real challenge for us and well worth the effort from all concerned.”

sunPress has been in development for the last 3 months and cost a significant amount of money to complete. The new tool offers something that is completely exclusive from anything else available to affiliates, making it an extremely unique initiative.


For more information or to set up interviews with Chris Clarkson please call Andy Barr, 10 Yetis Public Relation Agency, on 01452 348211 or email

Editors Notes:
• is the UK’s largest independent online travel agent
• The management team behind the company created and managed Holiday Watchdog which was bought by TripAdvisor in February 2008 for an undisclosed amount of money.

This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Leisure & Hobbies, Consumer Technology, Travel, Media & Marketing, for more information visit