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Music of Black Origin (MOBO) - Logo

MOBO Organisation has chosen on-IDLE Web design and development agency to deliver its blog ahead of 2008 MOBO Awards ceremony

London, UK ---- Music of Black Origin (MOBO) has appointed Web design and development agency on-IDLE to release its blog ahead of its thirteenth MOBO Awards ceremony this Wednesday, 15 October 2008 at Wembley Stadium.

on-IDLE were appointed to replace the current website with a blog after a three-way pitch earlier in the year. Following the Awards this month, large-scale development will commence on the entire MOBO website to give it a new look and feel and make it more relevant and engaging to the target audience.

Henk Elzenga, director, MOBO Organisation explains, “The current MOBO site no longer reflects the MOBO brand and information needs. on-IDLE has been tasked to develop our blog and new interface design from where new elements can be added over time according to a digital roadmap for the MOBO brand. The first new element was briefed this month; an image gallery, in association with Sony Ericsson W910i Walkman® Phone.”

Tom le Bree, editor-in-chief MOBO Magazine says, “MOBO is one of Europe's premier music brands; however, the awards show is only once a year. We at MOBO recognise our fans to not just disappear after the show only to return the next year. As a way to communicate to these fans and others, MOBO is re-launching our website with aim of providing a platform for them to communicate with all year round. The site will host the latest music information including music and behind the scenes stuff from the show as well as information about our community work. The first stage of this development is the blog and gallery which has been designed by on-IDLE, who have done great work turning this site around very quickly."

The MOBO blog, which soft-launched on Tuesday evening, the 14 October 2008 (one day before the Awards ceremony), will be maintained by MOBO magazine editorial staff and supported technically by on-IDLE. The blog has been built specifically for MOBO fans, urban music fans and media audiences.

on-IDLE hand-coded the blog, electing not to use standard off-the-shelf blog software so that it could tailor the blog to meet MOBO’s individual requirements. The supporting blog’s content management system (CMS) allows administrators to define users with individual access levels to control editorial workflow and ensure that multiple users can keep the blog fresh. The programming is specifically coded to meet current accessibility standards and optimised for search and social media marketing.

“The blog and image gallery is coded in PHP and stored in a MySQL database. MOBO will be able to collect new subscriptions which can be exported directly from the CMS as a Microsoft Excel worksheet for marketing use. The CMS is used to manage the blog, image gallery and user access control and is a customised version of the CakePHP Framework,” comments Marc Peter, creative director at on-IDLE.

Le Bree, continues, “The blog contains an archive of previous MOBO Magazine features and will be used to keep MOBO fans up-to-date with news and reviews in addition to catering for social bookmarking and rich media (image and video online display). Blog entries are categorised and tagged to ensure the user can access related content easily and they will also be able to leave comments on blog entries.”

“MOBO, and in particular the MOBO Awards, is unique – online as well as off. Music is competitive, but the only real urban music portals at this stage are US-driven. Starting with the MOBO blog and image gallery, and then next year a re-vamped website, we are starting something that is not just about the Awards, but about the amazing work MOBO Organisation does and really reaching out to young people,” concludes Elzenga.


----Notes to editors----

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This press release is available in PDF, plain text and Word formats. Photographs are available of the on-IDLE team in the Images section.

The media spokespeople for on-IDLE are Ané-Mari Peter, co-founder and managing director and Marc Peter, co-founder and creative director.

About the MOBO Awards

Founded by Kanya King thirteen years ago, the MOBO Organisation via its annual MOBO Awards Show recognises and rewards the artistic, economic and cultural contribution that urban music makes to mainstream popular culture both nationally and internationally. It's major success story is not only in bringing this enormous contribution to the consciousness of mainstream music consumers it has been in redefining the term "mainstream" by pushing its barriers.

The MOBO Organisation always supports charities and community organisations. In the past this has included Mencap, Barnardo's, Save the Children Fund, Sickle Cell and the Leukaemia Unit of the Royal Marsden NHS Trust. Simultaneously The MOBO Organisation has given a platform to a variety of unsigned artists through key initiatives such as MOBO UnSung, MOBO Club Nights and The MOBO X Student Tour.

The MOBO Awards Show is broadcast LIVE on BBC3 and repeated on BBC1 each year. It is currently the only televised European Awards Show solely dedicated to urban music and culture.

The MOBO Award winners are decided by the general public with the nominees short listed by The MOBO Voting Panel (formally The Academy).

In addition to members of the public; the Awards Show is attended by international celebrities from the music, movie, sport, fashion and broadcast industries.

About on-IDLE

on-IDLE is an independently owned and managed London-based design and web development agency, established in June 1999. The company trades in the UK, Swiss, South African and German markets, with clients being on average of 60% repeat business. Typical customers are in the media, retail, financial, travel and education sectors.

on-IDLE provide Branding, Design and Development services for offline and online mediums, which include: internet, extranet, intranet, mobile devices, print and signage. The company specialise in the development of CSS, XSLT, XML and Flash-based solutions, mostly driven by their in-house Open Source Content Management System. on-IDLE staff provide specialist web and print design software training to the London College of Communication, the Swiss Universities of Art and Design in Zürich and Bern, Online Labor Zurich and to the marketing departments of corporations. Marc and Ané-Mari Peter are also the authors of regularly published articles relating to new media industry matters in the UK, and Switzerland.


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Tim Gibbon, Director
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