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Bracknell, UK – 15th Oct. 2008 – Leading the Mobile CRM 2.0 revolution for smartphones, Maximizer Software Inc. (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced the availability of its latest CRM software – Maximizer™ CRM 10.5.

Providing organisations a full-scale CRM solution directly on their smartphones, Maximizer is the only CRM vendor to offer the most real-time access options to customer/prospect information on multiple platforms, including BlackBerry® 8000 Series, Pearl™, Curve™ and Bold™ smartphones and now Apple® iPhones™. Enhancements in Maximizer CRM 10.5 are designed to support real time customer interactions from the office, in the field, and while on the road; ultimately driving the customer acquisition, customer service and customer retention.

“In today’s economy, when companies are looking to maximize ROI, while improving communications with customers & prospects, Maximizer CRM 10.5 delivers both,” said Vivek Thomas, managing director EMEA, Maximizer Software. “With MaxMobile in version 10.5, Maximizer provides organisations a solution that gives real-time insight into their customer base and prospects – enabling customer interactions that build better relationships.”

Mobile CRM - Business Anytime, Anywhere

With Forrester Research reporting that 31 percent of SMBs plan to adopt and/or execute a sales force application on their mobile devices by the close of 2008, Maximizer Mobile CRM now empowers sales professionals to conduct business in real-time including:

• Ability to access an online document library for sales and company collateral;
• One-click access to maps and driving directions;
• Significantly increased storage of customer data via SD cards.

With BlackBerry devices continuing to lead the corporate business world, Maximizer CRM 10.5 also offers in-depth functionality for the latest BlackBerry smartphone devices, including an improved single-click BlackBerry user interface, and integration with BlackBerry address book and phone modules. Sales and service professionals can also log calls, SMS text messages and emails to client records on their BlackBerry smartphones, affording increased access and convenience in the field.

In addition to improved wireless synchronisation, Maximizer CRM 10.5 now offers seamless wireless web access from the installed mobile application to provide the best of both worlds within one click:

• Rapid, offline access to a subset of customer information stored directly on the smartphone and synchronised back to the corporate CRM system; and
• Real-time online access to the corporate CRM system to dig deeper into specific accounts or expand searches via the web browser integrated with the mobile application on the device

“With instant access to logged calls, emails and quotes, Maximizer Mobile CRM enables our mobile sales force to provide seamless customer service, and make informed, on-the-spot decisions throughout the sales cycle," said Dennis Fanning, president of Platinum Equipment Ltd., a supplier of quality semi trailers for the transportation industry. "Maximizer Software offers increased productivity to our sales force with reduced downtime, allowing us to service our customers more efficiently.”

Additional Maximizer CRM 10.5 new and improved features include:

• More features supported in Web Access to support workers from anywhere including Microsoft Word integration, Excel export, action plans, email templates for personal campaigns, and faster performance

• Greater visibility and better strategic planning capabilities with advanced business intelligence and visual workflow capabilities including on-the-fly trend analysis throughout the customer lifecycle

• Extension of Web 2.0-powered tools with social networking enhancements for more powerful prospecting.

Availability & Pricing

Maximizer CRM 10.5 is available in three editions – Group, Professional and Enterprise –from Maximizer Software through a global network of business partners. Please call +44 (0) 1344 766900 to find out how Maximizer CRM 10.5 can help your organisation.

Visit http://www.max.co.uk/crm-applications/whats-new-in-maximizer... for more information on what’s new in Maximizer CRM 10.5

Visit http://www.max.co.uk/mobile-crm/mobile-crm.html for more information on Maximizer Mobile CRM.

About Maximizer Software

Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. As a pioneer in the CRM industry for more than 20 years Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information – through mobile devices, online, or the desktop. Maximizer Software has sold over 1 million licences to more than 120,000 customers ranging in size from entrepreneurs to multi-national organisations, including: Siemens, Société Générale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: www.max.co.uk.

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

Media Contact:

Mark Carter
Marketing Manager EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1344 766900
mcarter@max.co.uk

Jonathan Bawden or Emily Young
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959
jonathan.bawden@portfoliocomms.com
emily.young@portfoliocomms.com

Date: 15.10.08
Ref: 08-138

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