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SNIF Labs signs transatlantic, high-tech media communications agency to promote the SNIF Tag, stylish, high tech pet accessory that allows pet owners to monitor dogs’ activity

London –October 15, 2008 – Prompt Communications, experts in high-tech public relations, copywriting, marketing, and social media communication announces SNIF Labs, developer and marketer of interactive technologies to improve the lives of pets and their owners, to its client list. Prompt will execute the product launch and promote the company’s unique SNIF Tag technology.

SNIF Labs, headquartered in Boston, Massachusetts, founded by several MIT Media Lab graduates, has developed the first pet accessory that combines wireless sensing and social networking technologies to enhance the lives of dogs and their owners. The new product will blend real-time activity monitoring with online social networking to provide dog owners insight into the lives of their pets while enriching their relationships with other pet enthusiasts.

“Before selecting Prompt, SNIF Labs evaluated a number of PR agencies in the Boston area yet we hadn’t found one that had the blend of tech, consumer and social networking experience we needed. I can see The Prompt team is quickly becoming an extension of SNIF Labs, they truly understand all aspects of our value proposition. The synergies both companies have are a natural fit. We are looking forward a successful relationship,” said Marcel Botha, COO & Product Manager, SNIF Labs.

Marcel Botha added, “We are eager to build awareness for SNIF Labs in the media and look forward to Prompt executing this on our behalf. SNIF Labs has reached a critical point in its development, and with the help of Prompt we will be able to reach dog owners to tell them about this unique and innovative new technology. It’s a great way for dog owners to supervise and monitor their dog’s activity while their away from them.”

Hazel Butters, managing director, Prompt Communications, said, “The SNIF management team has already shown it has great vision by developing this technology and we are eager to work with SNIF Labs to deliver its vision and product to dog lovers throughout the US.”

The SNIF Tag is scheduled to launch in the Autumn 2008.

The SNIF website ( will provide full details on the SNIF Tag, cost and all its features.


About Prompt Communications

Founded in January 2002, Prompt Communications is a communications agency with European offices in Chiswick, London and US offices in Cambridge, Massachusetts.

Prompt Communications offers expertise across all marketing disciplines, teaming its consultants' extensive knowledge of the technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, Analyst Relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders. The company has five business divisions: PR, Analyst Relations, Copywriting & Creative; Marketing Services and Social Media.

Prompt's clients include Aperture Technologies, Colosa, Concursive, Exist Global, Formjet plc, Openbravo, Oracle Corporation, MIT Mobile Experience Lab, Morph Labs, smartFOCUS, SNIF Labs, Steganos GmbH and Webtide. For more information, visit

About SNIF Labs

SNIF Labs develops and markets technologies to enhance the lives of pets and their owners.

The company’s new product, the SNIF Tag, is the first pet accessory to combine advanced wireless sensing and web technologies to provide insight into a dog’s daily activities and social encounters. The SNIF platform allows owners to remotely monitor their pet's activity in real time through a Website, enabling them to more closely share the lives of their dogs. The accompanying online social networking platform allows dog owners to connect with other SNIF users whose dogs have met. With the SNIF Tag, owners can ensure the fitness and well-being of their pets while expanding their social circle with other dog owners in their communities.

For more details please contact:
Becky Cheers or Hazel Butters, Prompt Communications
Tel: 020 89961650 /

This press release was distributed by ResponseSource Press Release Wire on behalf of Prompt Communications Ltd in the following categories: Consumer Technology, Media & Marketing, Computing & Telecoms, for more information visit