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NATIONAL SURVEY HIGHLIGHTS SEDENTARY LIFE OF BRITISH
WOMEN – THE IMPACT OF WHICH HAS SOME SURPRISING CONSEQUENCES!

CAMPAIGN SEEKS TO GET WOMEN ‘SQUEEZING’ FOR VICTORY!

• 2/3 of women exercise less than once a week

• 1 in 5 women don’t know what their pelvic floor muscles are for – young women the worst offenders

• 1 in 4 women experience bladder weakness

• New technique launched to help women get back in control

• “All women need to be squeezing regularly,” recommends leading specialist

[London, 29th September 2008] A new survey1 by CoreWellness has highlighted what many medical experts have been warning for years. UK women are leading increasingly sedentary lifestyles and storing up problems for later life. And it’s not just ‘high profile’ problems such as cancer and heart disease either; 1 in 4 women are now estimated to suffer with bladder weakness and other surprising consequences!

According to consultant gynaecologist, Robert Freeman, Chairman of British Society of Urogynaecology, “We are seeing an increasing number of women of all ages who are experiencing problems related to poor pelvic floor strength - bladder weakness, problems with prolapse and bowel control, and the associated sexual problems.

“Bladder weakness is probably the most common consequence of weak pelvic muscles. It’s an embarrassing and potentially disabling problem which we see affecting not just older women, but increasingly the young. It is clearly more desirable to avoid problems in the first place rather than deal with some of the consequences later.”

CoreWellness, a Europe-wide campaign, supported by feminine hygiene brand TENA Lady, is determined to help women get back in control of their bodies. One of the simplest ways to prevent and even cure the problem is with pelvic floor exercises.

The CoreWellness survey found that more than half of all women have never been shown or encouraged to do pelvic floor exercises. The 16 to 24 age group were the most ignorant of the role and importance of this core muscle group – not surprising when ¾ of them had never been shown how to locate them.

But it was not just the younger women who need advice and encouragement - at least 1 in 3 older women (55-64) never exercise their pelvic floor. Worse still, women who seek advice from doctors are getting variable feedback – many rating it as barely satisfactory or ‘worse than satisfactory’.

CoreWellness seeks to address this gap in understanding and advice and has worked with world expert, Professor Kari Bo of Oslo University. Kari spent several years researching and developing a unique exercise programme called the Pelvicore Technique, now available to all woman as a free DVD with follow-up advice and support. Outcome studies have shown the technique to cure stress urinary incontinence in up to 70 per cent of women2.

“Many women consider bladder weakness a natural part of life,” said Kari. “But don’t give up! It’s never too late to improve your situation and certainly never to early to start to build strength to prevent problems in later life.”

Kari’s Pelvicore Technique is available exclusively and for FREE by joining CoreWellness at www.corewellness.co.uk or calling 0845 3006466.

ENDS

MEDIA ENQUIRIES:
Heather Mullins / Hannah Kapff, ROAD Communications, Lamb House, Church Street, London W4 2PD Tel: 020 8995 3948 Email: heather@roadcommunications.co.uk

REFERENCES

1 OnLineBus, 28th – 31st August 2008, sample representative of adult population of Great Britain aged 16-64.
2 Morkved S, Bo K, Fjortoft T. Obstetrics & Gynaecology 100(4): 730 – 739, 2002. PELVICORE Technique has been clinically proven to cure stress urinary incontinence in between 60% and 70% of women. The subjects followed the programme every day for six months.

BACKGROUND

The pelvic floor is the hammock-like base of the core muscles grouped around the body’s trunk. It specifically helps control posture and tummy tone, and supports the internal organs. A healthy pelvic floor is essential in maintaining healthy posture, healthy bladder, and sexual comfort ad pleasure. The Core Wellness Programme is supported by leading female hygiene brand, TENA.

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