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Leading UK online retailer Long Tall Sally to talk about the benefits of this solution

Stand no:

Tuesday 28 October
11.00 – 11.20am
Theatre 1
Selecting an e-Commerce platform: a retailers case study
Emily Minett, Head of eCommerce, Long Tall Sally

London – 16 October 2008. hybris,, a leading multi-channel communication and commerce software vendor, and its strategic partner Portaltech (, will be unveiling QuickLive Commerce, their joint proposition to the UK SME market, at E-Commerce Expo 2008 ( ) to be held at Olympia, London, from 28/ 29 October 2008. Long Tall Sally (, the UK’s leading fashion retailer for tall women and the first organisation to select QuickLive Commerce as its preferred e-Commerce platform, will highlight the key factors that influenced its decision to invest in QuickLive Commerce at a seminar on the first day of the Expo, focusing on the challenges it faces in growing its online channel and expanding its global presence in the long term.

QuickLive Commerce has been designed to provide small and medium sized enterprises with a best of breed strategic solution that will help them to compete in the growing world of online business. Based on the hybris Commerce Suite, QuickLive Commerce will enable enterprises to benefit from a breadth of standard functionality at an affordable price. This, along with a fixed timescale and cost for delivery, should be extremely attractive to smaller businesses with tight budgets and who need to minimise risk.

Andrew Piscina, UK Country Manager for hybris, said: “e-Commerce is increasingly becoming the channel of choice for many consumers. Retailers of all sizes need to invest in the right technology to support them now and in the future. Only then can they enhance the shopping experience for their customers and compete effectively for online sales.”

Mark Adams, Sales Director for Portaltech, commented: “Small-to-medium retailers have the same need for an enterprise class, functionally rich, and easily customisable e-Commerce solution as much larger retail operations. They want to take advantage of next generation customer experience technologies but also need to ensure a low cost of ownership and quick time to market. QuickLive Commerce is the most sophisticated, flexible and scalable commerce platform available to small to medium sized retailers today. With hybris as the underlying technology, they can now invest in one platform that will future proof their e-Commerce strategy,” said Adams.

To find out more about hybris or Portaltech please either visit stand 631 at ECommerce Expo or click on, or

About hybris

hybris is a leading vendor of multi-channel communication & commerce software. Its clear vision about the need for consistency, co-ordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated solution which supports the industrialization and automation of communication, sales and support processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way.

Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the UK, Netherlands, Switzerland and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 150 customers worldwide running more than 1.500 websites “powered by hybris”. Customers are global brands from retail and manufacturing industries, including zavvi entertainment group, Norgren, TUI, Lufthansa, Puma, Ulla Popken, Reebok, Grundfos, Demag, Sika, Hagemeyer, Phonak and Bechtle.

About Portaltech

Portaltech is a specialist technology consultancy that focuses on designing, developing and integrating market leading eCommerce solutions. Portaltech has been at the forefront of the eCommerce space since 1999, designing and implementing big brand commerce solutions. We helped Sony and the BBC set up their early online ventures and we have been involved with or responsible for some of the most significant eCommerce projects in Europe over the last nine years.

This experience, coupled with a truly customer-centric approach to project delivery, sets us apart from many consultancies operating in our field. Taking responsibility for delivering quality solutions, often under tight deadlines and within budget, has become something of a specialty and we pride ourselves on our track record.


For further information please contact:

Mel Oxford
Ascendant Communications
Tel: 07515 632065

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit