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London, UK - 16 October, 2008 – Creativity Software Ltd. has announced a partnership with Universal Software Corporation to supply the market in India with its location based solutions.

Through this partnership, Creativity Software will provide its location technology solutions while Universal Software will use its presence in the market to deliver tailored solutions to mobile operators and large enterprises in the country.

Creativity Software’s location based solutions include Family and Friend Finder, Vehicle Tracking, Workforce Management and Travel and Social Networking Mobile Applications.

This announcement comes at a time when India is experiencing phenomenal growth in its telecommunications sector, with billions of dollars being invested in infrastructure by the largest telecom operators, and with millions of new subscribers being added to mobile services every month.

The partnership agreement was signed by Kishore Deshpande, President and CEO of Universal Software and Saul Olivares, Market Development Director of Creativity Software Ltd. They both commented: “We are thrilled to form this partnership as we compliment each other’s expertise & experience. Creativity’s robust LBS technology platform and Universal’s knowledge of the market and its relationships with the main players in the telecoms sector in the country is invaluable. We are both looking forward to establish an important presence in the market with high-end location based solutions”.

Akhilesh Trivedi, Associated Vice President-International Business, Universal Software added: “Over the last months we have seen increasing interest from the telecom service providers to bring to market new Location Based Services. LBS is definitely gaining momentum here. We are very pleased to work in partnership with Creativity Software to deliver to market state-of-the-art mobile location solutions.”

The partnership was announced at the start of a tour that Creativity Software execs are making in India to meet with the main service providers in the country.


About Creativity Software

Creativity Software Ltd is a UK based technology business, specialising in Location Based Services. Our applications are delivered in white label format, enabling mobile operators, mobile device manufacturers and service providers to add innovative services to their portfolio, while enabling large enterprises to deploy critical process support for employees cost-effectively. Our customers include global brands such as Motorola, BP, America Movil, Samsung, Pearson and Walt Disney.

For more information please visit:

About Universal Software

Universal Software Corporation is USA based leading software development, consultancy & engineering company with clear focus on telecom carriers/operators & service providers to offer high end mobile Value Added Services & solutions. Our integrated software solutions & onsite, offsite, and offshore IT outsourcing services commit to improve cost management, enhance business productivity & overall efficiency with state of art offshore development centre at India, serving premier Fortune 500 companies worldwide as Nortel Networks, Verizon Inc, Schnieder Automation, IBM Global, Sun Microsystems, Morgan Stanley, HSBC Securities, DaimlerChrysler, Sprint.

For more information please visit


Media Contact:

Creativity Software Ltd.
Saul Olivares
Market Development Director
Tel: +44 20 8547 4162

Universal Software
Akhilesh Trivedi
Associate VP – International Business
Tel: +91 120 4354311

This press release was distributed by ResponseSource Press Release Wire on behalf of XL Communications in the following categories: Computing & Telecoms, for more information visit