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LONDON, UK – October 17th, 2008 – GreenRoad, an innovative world leader in driver safety technologies, today announced that it has won the Energy Saving Trust Fleet Heroes Innovation Award funded by the Department for Transport and organised in partnership with The Guardian and Fleet News.

The Fleet Heroes awards highlights best practice in fleet management and recognise those organisations that are addressing climate change by reducing carbon emissions from business travel. The award was presented to GreenRoad by the Secretary of State for Transport Geoff Hoon on October 14th 2008 at the London Transport Museum. The full list of winners is at

“This award acknowledges the success our customers have had cutting fuel consumption and associated CO2 emissions by up to 10 percent,” said Aidan Rowsome, Vice President of GreenRoad EMEA. “Safety Center is an easy, cost-effective way for fleet managers to improve their carbon footprint while keeping their employees safer.”

Philip Sellwood, Chief Executive of the Energy Saving Trust commented: “The winners and runners up in the Fleet Hero Awards have taken simple, practical steps which not only help the environment but also help to save money and resources. My congratulations go to them all. They provide an example to any business or organisation that operates a fleet - no matter what size.”

About the Energy Saving Trust

The Energy Saving Trust is the UK's leading organisation set up to address the damaging effects of climate change by helping everybody to cut carbon dioxide emissions– the main greenhouse gas causing climate change – from their homes. We promote the efficient use of energy and a more low carbon lifestyle.

Funded through the Department for Transport, the Energy Saving Trust offers a free green fleet review consultancy service to companies with over 50 vehicles in England and Wales, 20 vehicles in Scotland, which is funded through the Scottish executive. For companies with 20 – 49 vehicles the Energy Saving Trust offers a free telephone consultancy service.

The Energy Saving Trust also runs the Motorvate on behalf of the Department for Transport. This is a Member Based accreditation scheme that sets measurable carbon reduction targets for companies who wish to demonstrate their commitment to lowering their carbon dioxide emissions and receive certification from an independent, respected source.

About GreenRoad Safety Center

Safety Center uses innovative technology to help improve driving skills and thereby reduce fuel consumption and CO2 emissions. Safety Center empowers drivers to manage their own safety and improve their driving techniques. With GreenRoad Safety Center, drivers can improve their performance and reduce their fuel consumption by up to 10 percent.

GreenRoad provides Safety Center as a complete service package to ensure optimal results. Safety Center is an individualised professional coach for drivers and a comprehensive automated solution for company managers. GreenRoad’s in-vehicle sensors collect information on up to 120 different driving manoeuvres. Each manoeuvre is evaluated in five categories: acceleration; braking, lane changing, cornering and speed handling. Using proprietary algorithms, manoeuvres are analysed to give drivers continuous in-vehicle feedback about areas that require improvement, and build their driver profile. Driver safety and economy levels are displayed using a colour classification system: green light indicates safe driving, yellow needs attention and red is high risk.

Feedback is also available using SMS, email, and Safety Center’s password-protected website. Drivers and managers are able to review detailed reports by fleet, driver, department, manoeuvre type, trip, etc., to easily and accurately identify their high-risk drivers and problem areas.

About GreenRoad

GreenRoad develops driver safety technologies that stop risky driving before an accident occurs, and dramatically reduce crash rates for fleets and insurance companies. Its solutions are designed to empower drivers to manage their own safety by giving instantaneous, in-vehicle driver feedback—without invading privacy. Over time, GreenRoad has proven that it can improve driver safety behind the wheel. The result is fewer accidents, lower accident costs, and reduced fuel consumption and CO2 emissions. GreenRoad is backed by Benchmark Capital, Virgin Green Fund, Amadeus Capital Partners and Balderton Capital. For more information about GreenRoad, visit

Editorial Contacts:

Rachel Postlethwaite
Breakaway for GreenRoad EMEA
Tel: +44 7949 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Environment & Nature, Consumer Technology, Business & Finance, Travel, Computing & Telecoms, Transport & Logistics, for more information visit