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The UK’s first theatre and concert ticket comparison website has been launched today. conducts real-time searches of theatre box offices and over 20 ticket outlets including leading ticket agents such as Ticketmaster and Keith Prowse, and secondary ticket suppliers such as Seatwave and Viagogo. Combined, SeatChoice’s suppliers offer tickets to over 7600 plays, shows and concerts across the country.

The world of theatre and concert ticketing can be a confusing and complicated place with consumers struggling to find the seats they want and often ending up paying much more for them than they need to.

Over thirteen million theatre tickets are sold each year in London alone with increasing numbers of people choosing to buy online. However, using search engines often returns overwhelming and confusing results. A recent search on Google revealed 3,470,000 sites offering “Theatre Tickets”, while ticket touts and other dubious suppliers complicate the process further.

On launching Founder and IT Director Robert Iles said: ‘It’s the final curtain for hours of fruitless searching for theatre and concert seats.

‘Until now, comparing the ticket market extensively would take several hours surfing various different supplier websites and by the time you’d worked out who had tickets at what prices with the best discounts and lowest booking fees those seats may well have already been snapped up. For the first time, theatregoers can see exactly which tickets are available and at what price.

‘It struck me one day that people use comparison websites to help them buy everything from car insurance to holiday flights so why not use a comparison website to buy theatre tickets? The theatre ticket industry is overcomplicated which results in people often paying too much or believing shows are sold out which aren’t.’

SeatChoice customers can quickly see which suppliers have tickets available, the price of the seat, whether the seat price has been discounted and any appropriate booking fees to be included in the total cost. Once you’ve decide which deal to go for, hands you straight over to the ticket supplier to make your purchase.

As another ticket agency – - is shut down leaving thousands of customers without tickets and hundreds of pounds out of pocket, Robert warns that it won’t be the last time.

'The internet has made it very easy for ticket agencies to set up with false promises of non existent tickets at prices which are far too good to be true. Unfortunately tickets for some shows and gigs are so popular fans are tempted to buy tickets through any company who claims to have them. There are simply too many suppliers for consumer to know who's reputable unless they spend time checking – SeatChoice has spent that time checking and we not only deal with just those with some reputation and backing but also we tell consumers what type of supplier they are dealing with so that they can assess the risk for themselves. We provide the information and transparency which allows consumers to make their own informed choices.

And for theatregoers who think the only way to get cheap tickets is to queue up in Leicester Square for last minute bargains, search results on SeatChoice frequently include discounted tickets for all the hottest London shows including Dirty Dancing, Rain Main and Hairspray, often saving theatregoers up to 25 per cent of the ticket’s face value on a range of seats from the Stalls to the Grand Circle. makes it easier and quicker to find and buy tickets at the best available prices.’ Said Robert. ‘We have developed this system for over 18 months and are now happy that it provides what consumers need. It’s the smart way to buy theatre and concert tickets.’ is also full of useful information about theatre ticketing terminology and hints and tips on how to get the seats you want. It also shows the most recent deals other SeatChoice users have secured for the show or concert you’re searching for, including the latest discounts, and provides up to the minute news on show openings, closings and cast changes. Customers can also subscribe to a regular email newsletter with all the latest theatre news or track changes on their favourite show.


For further information please contact:

Jason at Maw Communications on 07824 818242

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