Customer statistics from the UK’s fastest growing online independent travel agent show that the number one reason for cancellation of holidays is due to relationship break-ups.
Research involving more than 2000 holiday-makers by the fastest growing online independent travel agent has found that a relationship split is the number one reason people cancel their holidays.
This happens to many more people than others may instantly realise, given that 12% of couples that book a romantic break do not end up so much as boarding the plane together.
It is estimated that £96million* is wasted on non-refundable deposits in the UK every year, with reasons for cancelling a holiday including separation, family bereavement and illness and even the death of a pet. Nearly 2.1% of holidays booked in the UK are eventually cancelled according to the travel agents.
Over a third of people that split from their partner before their holiday end up changing the name on the booking to include a friend, ensuring they don’t go it alone, according to the research.
In the poll of 2,364 holiday-makers by www.sunshine.co.uk, the number one reason given for cancelling holidays in the past was separation/divorce. The full top 10 is below:
4. Family bereavement
5. Extreme weather
7. War in country/Foreign office warning
8. Unforeseen work commitments
9. No longer wished to go
10. Death of a pet
sunshine.co.uk is also warning that the problem may only get worse, as high street holiday companies continue to encourage holiday makers to book well in advance in order to get better deals, thus increasing the chances of changes needing to be made to the booking that some companies will then charge for, to make a greater profit.
Chris Clarkson, Marketing Director of sunshine.co.uk said,
“We were looking at ways we could improve our customer service by trying to understand the reasons behind cancellations, and were shocked to see that a large number of people have to cancel their holiday due to breaking up with their partner.
“Going on holiday with a partner is a big step for many couples; but one that unfortunately for many never transpires.”
*Abta estimation – 46 million UK holidays 2007-2008, sunshine.co.uk average deposit estimate £100 per holiday, 2.1% of holidays cancelled = £96million (estimate)
For more information or to set up interviews with Chris Clarkson please call Emma Stockley, 10 Yetis Public Relation Agency, on 01452 348211 or email firstname.lastname@example.org
• sunshine.co.uk is the UK’s largest independent online travel agent
• The management team behind the company created and managed Holiday Watchdog which was bought by TripAdvisor in February 2008 for an undisclosed amount of money.
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