(SANTA CLARA, CA) October 23, 2008 -- B2B Email Service Provider Pinpointe (www.pinpointe.com) today announced it has signed a record number of customers in the third quarter of 2008, continuing the trend of rapid growth in its on-demand, email marketing automation and support services. While the financial crisis and economic turmoil continues across the US and Europe, Pinpointe's business has jumped more than 30% over the last two consecutive quarters and has surpassed previous quarters in terms of number of new customers and revenues.
The company's rapid growth confirms that, even in uncertain times when spending is being cut back, companies will allocate budget for products like Pinpointe's that have a demonstratable and predictable return.
"Pinpointe's continued growth against a backdrop of economic decline reinforces the importance of the measurable and defensible high ROI our customers are achieving with Pinpointe's on-demand Email Marketing platform,” said Carol Cohen, Marketing Director of Pinpointe. “Our consultants provide expertise and advice to help companies improve net response rates to email marketing campaigns, often increasing results by over 100%."
New Customers Validate Pinpointe's On-Demand Offering
In the most recent quarter, Pinpointe signed many new customers across a wide range of industry verticals, including Government, Healthcare, Education, Professional Services, IT / Technology and the Medical industries. Approximately 35% of Pinpointe's new customers are automating their email campaigns for the first time. The rest have migrated from low end email solutions such as MailChimp or ConstantContact.
Dan Leary, VP of Worldwide marketing for Nimble Storage, has been using Pinpointe's on-demand marketing platform since early July. "Pinpointe's on-demand email marketing was easy to use and produced excellent metrics. We used Pinpointe's behavioral tracking to segment and fine tune our campaigns based on each prospect's previous activities. Pinpointe's team then reviewed our email campaign and made several recommendations to improve our results. We tried multiple variations and together we were able to improve our response rates by 230%," Leary Added.
Pinpointe Addressing Mid-Market B2B Marketing Needs
Pinpointe on-demand email marketing serves 'mid-market' B2B companies sending between 25k and 500k personalized targeted messages/month. With Pinpointe's behavioral targeting and personalization, marketers target prospects based on their actual activities and responses. Integration with Google Analytics allows customers to target campaigns based on number of visits to the website, pages viewed and the amount of time spent on the site. Behavioral targeting based on actual activities has been shown to improve email campaign response rates significantly.
In contrast, entry level self-serve email products from companies like Constant Contact (CTCT) are designed for SMB customers with smaller lists and less sophisticated segmentation and targeting requirements. At the other end of the spectrum, comprehensive marketing automation products offer broad functionality but can cost upwards of $8,000/month, putting them out of reach for those with tight marketing budgets. Pinpointe's on-demand email marketing provides sophisticated behavioral targeting and email automation at a price that is a fraction of the total cost of Eloqua and other marketing automation solutions.
Pinpointe's platform completely automates the email marketing process, tracks results of online campaigns, automatically manages unsubscribes and bounced email addresses. Pinpointe complements this with a range of email services to ensure customers are getting the best responses from their email campaigns.
Email Marketing Increases As Economy Slows
According to the recent 'Lead Generation Best Practices Survey - 9/08' by TheResearchCorp, 79% of companies said Email marketing is their top marketing tool.(www.pinpointe.com/resources/marketing-automation-survey-2008...)
eMarketer predicts that even in a down economy, online advertising and email marketing will benefit from a 17.4% growth rate this year and is expected to improve to 23.5% growth in 2012. (Source: eMarketer, August 2008)
According to MarketingSherpa, businesses are increasingly turning to email marketing as the economy continues to slow. MarketingSherpa's 2009 Email Marketing Benchmark Guide has revealed that a growing number of marketers are looking to email list rental as part of their promotional campaigns, with 29 per cent planning to increase spending on this compared with the 23 per cent intending to cut back. The report speculated that this may be due to marketers wanting a predictable source of potential customers amid the downturn.
Pinpointe is an Email Service Provider. Pinpointe’s on-demand email marketing system empowers thousands of B2B marketers to target and personalize their email communications based on prospects’ response (or lack of response) to previous email campaigns. Pinpointe’s email marketing helps marketers stay in touch with their prospects, and deliver more quality opportunities to the sales team.
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