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Singapore, 28 October 2008 – Consulting firm BroadGroup, who research and produce the 2nd Data Centres Asia(DCA08), the annual Asia Pacific regional data centre conference and expo, has announced that Cisco (Ticker: CSCO) will be the Signature Sponsor of the event which takes place November 12-13 in Singapore (
As a truly Asian networking hub, DCA08 will be the largest regional gathering of data centre operators, enterprise users – both local and MNCs - suppliers and other professional intermediaries engaged in the sector. Attendees gain special benefits from networking with peers, C- level decision makers and influencers, ongoing business opportunities and lead generation in the highly focused sector.

Cisco, the worldwide leader in networking that transforms how people connect, communicate and collaborate, has developed a broad data center portfolio with market leadership in key areas such as LAN, SAN and application delivery.

Cisco is in the unique position to transform the data center by virtualizing the network and everything connected to it (storage, servers, applications) whether on-premise or off-premise. Cisco’s vision, as articulated in Cisco Data Center 3.0, is to consolidate, virtualize and automate these infrastructure resources so that businesses can transparently, dynamically and in real-time orchestrate these virtualized services to optimize application performance, service levels, efficiency and collaboration anywhere, anytime.

“We are delighted to be the Signature Sponsor for the 2nd Data Centres Asia event”, said Bernie Trudel, head of data centre technology in Asia Pacific at Cisco. “CEOs in Asia are facing key business challenges such as globalization, innovation, new business models, evolving customer transactions to interactions, environmental sustainability, new partnerships, and the need to reduce costs. Data Centres Asia is a good event for both business and technical decision makers to learn how those challenges can be addressed. Cisco will be sharing how we have helped many our customers solve these issues by providing proven validated data center designs which are supported by best practices in assessment, design and implementation services. This allows IT organizations to be much more agile and responsive in providing value to their business stakeholders.”

The event contains original research material not previously published covering South East Asia as well as Australia and New Zealand, an academy of international speakers and experts, a special workshop provided by global consultancy ARUP, Asia’s top networking event for the data centre sector, an exhibition and data centre tours for conference delegates.

IBM ASEAN is Global Platinum Sponsor, and CommScope is Platinum Sponsor; Cisco is Signature Sponsor - the event is supported by the Economic Development Board (EDB) and Infocomm Development Authority (IDA) in Singapore.

The Partner Organisation is Globeron, Singapore and is endorsed by BICSI South East Asia. The official Media Partner is NetworkWorld Asia. Media Partners include China Tech News, WebHosting Info and Data Centre News.

Further information is available at the event website

This press release was distributed by ResponseSource Press Release Wire on behalf of BroadGroup in the following categories: Business & Finance, for more information visit