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London, UK, 28th October 2008 – Tribold will be participating in the 5th Telco 2.0 Executive Brainstorm taking place at The Guoman Tower Hotel, London, on the 4th and 5th November 2008. Tribold will be one of the few companies featured in the exclusive Innovators Zone, an area of the event reserved for companies that the organisers feel have something particularly new and interesting to show the telecommunications market.

The Telco 2.0 Executive Brainstorm series is part of the Telco 2.0 Initiative, focused on business model innovation in the Telecoms-Media-Technology sector. The specific focus of this, the 5th event in the series is how to reduce friction in the digital economy: how industry and government can exploit latent telecommunications capabilities. More information can be found on the event’s website:

Tribold’s demonstration will be taking place at approximately 10.40am on the first day of the event (4th November). Tribold will be the first presentation featured in the Innovator Zone, immediately following the introduction to the Innovator Zone by Simon Torrance, CEO, STL Partners/Founder Telco 2.0™ Initiative. “Tribold’s capabilities will be increasingly important for enabling the new ‘two-sided’ telecoms business model.” said Simon Torrance, CEO, STL Partners/Telco 2.0

Tribold has delivered telco 2.0 product & service management into tier one carriers across the globe providing integrated product & service management, rapid catalog deployment and multi-purpose modeling. Tribold also invests heavily in thought-leading telco 2.0 real world solutions including the TeleManagement Forum’s Catalyst programs. Recent activity includes:

SDF Service Syndication

• Sponsored by Microsoft & Telefonica, Tribold provided the central product and service catalog. Using the Tribold PPM screens services were dynamically assembled into products, published to the OSS/BSS and then made available to the customer
Optimizing the move to next generation

• Sponsored by TeliaSonera, Tribold provides the complete registry of products and services across Legacy and Next Generation platforms. Using Business Activity Monitoring tools the product migration is tracked against business metrics. As the migration continues Tribold 3.0 is used to update the products and services available in the market impacting directly on customer behaviour, and migration cost and time-lines

About Tribold

Tribold is the world's leading provider of Product Management enterprise software specifically developed for Communication Service Providers (CSPs). The Tribold Product Portfolio Manager™ (Tribold PPM) is a single, integrated suite of enterprise product management applications that empower CSPs to put products at the heart of their business. Tribold PPM is based on a Centralized Product Catalog (CPC) and includes Product Data Management (PDM), Product Data Integration (PDI), Product Lifecycle Management (PLM), Product Business Intelligence (PBI), and Product Channel Management (PCM) applications.

Dramatic improvements in product management performance enable CSPs to drive increased profit by reducing time to market, decreased cost to market, increased quality of the product management process and increased ability to support product and service innovation.

Headquartered in London, and with offices in North America and Asia, Tribold was founded in 2003 and is privately held. For more information visit

This press release was distributed by ResponseSource Press Release Wire on behalf of Market Accelerator Ltd in the following categories: Computing & Telecoms, for more information visit