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Mindstorm's iBar®

London - Wednesday, 29th October 2008 Mindstorm, the world's leading interactive surface developer and the firm behind the iBar®, the first commercially available multi-touch, interactive, customisable bar in the world, has seen sales and employee growth treble in the last year, and is looking to expand its target markets and solutions over the next 18 months.

The growing interest in surface technology is already being noted by leading independent analyst groups such as Gartner. According to Gartner Vice President Jackie Fenn, surface computing is one of a small number of technologies that have “passed the trigger where they start to be interesting to businesses. We expect early adopters to start applying these in novel ways and driving new classes of application.”

Mindstorm’s iBar® has already transformed events, exhibitions, product launches and top night spots all over the world in the last year (see below). The company also continues to see growing demand for its other solutions such as iWall™ and iTable™, as well as a whole new range of interactive surface solutions such as product recognition, personal identification and interactive sound.

The company has also recently announced a strategic reseller partnership with Japanese electronics giant Panasonic and media interest remains high.

Commenting on these developments, company founder Kenneth Siber says: “Just as the Apple iPhone has brought multi-touch surface technology to the mass consumer electronics market, we are delivering innovative surface solutions to an ever growing range of business sectors including hospitality, exhibitions and retail. In spite of current tough economic conditions, there appears to be no let up in demand for our already highly popular iBars as well increasing interest in our other solutions.”

Recent Mindstorm clients

24, UK

The exclusive Soho, London venue '24' includes both the iBar® and iWall™ as key features of the club. The iWall™ covers the entire wall of the club. The iBar® is used in the centre of the club which means that clients can relax with a drink and meet new people with the iBar® acting as a talking point.

The ability to change the effects at the touch of a button means that the iBar® and iWall™ can produce different themes and provide varied experiences at any time on any given night. This technology has given 24 the accolade of "having the most technologically advanced venue in the capital" (Shortlist Magazine).

One major effect of introducing this technology in 24 is the number of event bookings that they now receive. As a venue for hire it boasts the ability to provide customised software effects, which clients can tailor to match their brand or theme, creating a dream venue for any event planner.

Club Volume (Seoul, South Korea)

The brand-new VIP super-club Volume had its grand opening on February 29th 2008 in Seoul, Korea. Every part of the club is state-of-the art, from its massive sound system to LED wall and full-colour laser light installation. The centrepiece of the two-floor, 2000-capacity club is the world's longest iBar, with twenty metres arranged in a square as part of a full-service bar in the centre of the club.

The Club Volume installation is the first interactive bar in Korea, and the first project for Mindstorm Korea. The length of the bar and its incorporation into a fully-functioning serving bar demonstrate the scalability and reliability of iSurface solutions, while the unique open square shape, with its custom-designed corner sections, is just one example of the ways in which the iBar and other iSurfaces can be customised to suit any environment.


BMW’s head office in Munich selected the iBar® as a key feature in its lounge area. This bespoke project incorporated a straight design, as opposed to the current angled iBar® approach, and had a specific shape which was created to complement the other design area furniture.

The effect they initially selected was the connectivity effect to match the sleek and neutral design of the lounge. The next upgrade will allow BMW to start using the interactive surface to provide product information in a way that will not be easily forgotten.

Other major clients include Microsoft, Google, Chanel and Ballantine’s.

About Mindstorm

Mindstorm is an award-winning software company that helps businesses do more with surfaces than was ever thought possible. Across surfaces, industries and the globe, Mindstorm transforms otherwise static surfaces into intelligent displays, and passive customers into active participants.

The company was founded by two Danish entrepreneurs, Kenneth Siber and Thomas Jensen. They met in 2002 and together they came up with an idea they believed in strongly enough to turn into a reality - the interactive surface.

Since then, Mindstorm has grown from being two 'Danish Technology Wizards' into an international company with offices in London and Korea. Privately funded and based in London, the company offers a wide range of software technology solutions to businesses ranging from retail and hospitality to corporate branding and events. Mindstorm's solutions are already in use in a variety of capacities around the world.

For more information visit:
For sales enquiries: +44 20 8826 4600

For press enquiries:

Andrew Smith
Tel: +44 20 8334 8095

iBar, iWall and iTable are trademarks of Mindstorm Limited. Other company and product names may be trademarks of their respective owners.

This press release was distributed by ResponseSource Press Release Wire on behalf of Escherman in the following categories: Consumer Technology, Food & Drink, Business & Finance, Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit