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UK's first reverse charge text service

PARENTAL FEARS OVER CHILD SAFETY EXAGGERATED
Parents trust their children – as long as they keep in touch

Parental fears about children’s safety may not be as great as frenzied media reports would seem to imply. While parents express an understandable degree of concern for children who are out and about, a new survey reveals that the majority of mums and dads trust their children to be responsible and stay safe.

The principal worry for parents is the possibility that their child might fall in with a bad crowd, with 41% expressing this concern, and 38% are worried by reports of knife crime. However only one in ten parents expresses misgivings about their child getting involved with drugs, and less than 3% worry about their children having sex, according to the research by PleaseCallMe.

It seems that parents today trust their children’s own judgement when they’re out and about, so long as they regularly check in. What actually worries them most is not hearing from their children when they’re away from home. Eight out of ten parents say that knowing their child can keep in touch with them on their mobile phone gives them peace of mind.

That said, over half of mums and dads say they have received the excuse from their child that they failed to contact them when they were out because they’d run out of credit. So it’s no surprise to find that 82% of parents wish that there was some way their child could use his or her mobile when they had no credit.

Phoebus Van Deventer, managing director for PleaseCallMe, commented: “As a parent myself, I know how worrying it can be when your kids are out with their friends. I always feel much better knowing they can get in touch if they need anything but there is always the chance that they might run out of credit. That’s why we created the PleaseCallMe service.”

The service, which is designed for children with a mobile phone, enables a message that says ‘pleasecallme’ or a personalised text message to be sent by a child, even on a pay as you go phone with no credit . The cost of 50p is paid by the parent and is substantially less than a standard reverse charge call, some of which charge £3.50 for the first 30 seconds and 50p per 30 seconds thereafter.

-Ends-

The research for Please Call Me was carried out online by Tickbox.net/Opinion Matters between 07 / 08 / 2008 and 13 / 08 / 2008 amongst a nationally representative sample of 1007 Parents with children aged 8 – 25 years old. Tickbox.net adhere to and follow the codes of the MRS (Market Research Society) and are fully registered and compliant with the Data Protection Registrar

T-Mobile accounts with 0.00p balance cannot use the service. If the balance is more than 0.00 but not enough for a standard message the service will work.

Notes to editor:

The research for Please Call Me was carried out online by Tickbox.net/Opinion Matters between 07 / 08 / 2008 and 13 / 08 / 2008 amongst a nationally representative sample of 1007 Parents with children aged 8 – 25 years old. Tickbox.net adhere to and follow the codes of the MRS (Market Research Society) and are fully registered and compliant with the Data Protection Registrar.

Register the mobile number

From the parent’s mobile, simply text REGISTER and the chosen child’s mobile number to 67600. Each registered mobile number will be paired with the parent’s mobile and will be able to send a message that says ‘pleasecallme’ or a text message via the 67600 number. Users can register each number using a separate text and as many numbers as they like. A confirmation text is then sent to each registered number describing the pleasecallme service. The registration texts and confirmation messages are free.
To register or for further information visit pleasecallme.mobi

Issued on behalf of PleaseCallMe by McCann Erickson Communications House, Highlands Road, Solihull, B90 4WE.

Contact:

David Wall
Tel: 0121 713 3626
Mob: 07825 564 106
Email: David.wall@europe.mccann.com

This press release was distributed by ResponseSource Press Release Wire on behalf of McCann-Erickson Public Relations in the following categories: Children & Teenagers, Men's Interest, Health, Women's Interest & Beauty, Consumer Technology, Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.