Proceeds raised from sales of Talisker in the new limited edition nautical themed gift pack, will be helping to save lives at sea this Christmas, with two pounds from every sale of the pack being donated to the Royal National Lifeboat Institution.
The gift pack from Talisker, the only single malt Scotch whisky from the Isle of Skye, will contain a 10-year-old bottle of the award winning Scotch and is contained within a stylish blue nautical case. It is the perfect charitable Christmas present for whisky connoisseurs and is available nationwide at Sainsbury’s from 1st November 2008.
Talisker and the RNLI both share an affinity with the sea. Distilled by the edge of the sea on the shores of the Isle of Skye since 1830, the Talisker distillery attracts thousands of sailors each year. The RNLI was established in 1824 and its lifeboats help to rescue thousands of people each year. Today, visitors to the rugged coastline of Skye are assured by the presence of the RNLI lifeboat station in Portree.
The cost to run the RNLI is approximately £339,000 a day. The charity is reliant on voluntary donations and legacies. RNLI Fundraising and Communications Director, David Brann said: “We are delighted to be working with Talisker single Malt whisky. Their support will help raise funds for RNLI volunteer crews around the coasts of the UK and the Republic of Ireland”.
Talisker Senior Brand manager Steve Wood says: “The RNLI’s constant presence at the station on Skye provides safe passage for the visitors to the island and our distillery, so we have first hand experience of the vital role they play. We’re very excited about this fundraising initiative and giving whisky fans the opportunity to enjoy a Christmas gift with a difference.”
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Talisker and the RNLI promote responsible drinking
The TALISKER word and associated logos are trade marks. © 2008
Diageo Great Britain is the sales and marketing division of Diageo in Great Britain. Diageo is the world's leading premium drinks business, owning such brands as SMIRNOFF®, GUINNESS®, GORDON’S ®, BELL’S ® and BAILEYS®. Visit www.diageo.com for more information on the company and brands.
Innovation is pivotal to Diageo Great Britain's growth and we are constantly monitoring the marketplace and talking to both consumers and commercial partners to help identify new opportunities and trends in the drinks industry.
Visit www.drinkaware.co.uk for information and guidance on responsible drinking.
The RNLI is a registered charity that continues to rely on voluntary contributions, corporate donations and legacies for income and receives no UK Government funding.
The RNLI’s annual running costs are approximately £339,000 per day.
There are over 230 RNLI lifeboat stations across the UK and Ireland, which are operated by 4,800 RNLI lifeboat crew members, of which 95 per cent are volunteers.
The RNLI provides the best possible equipment and training to ensure volunteer lifeboat crews and lifeguards can do their job in the safest and surest way. Visit www.rnli.org.uk or phone 0800 543210 for further information on how to support.
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