EMBARGOED FRIDAY 31ST OCTOBER 00:01
A fascinating insight into the motivation and musical inspiration of current day wanna-be US presidents is being revealed thanks to a new hi-tech tool from Peter Gabriel's entertainment recommendation website, 'TheFilter.Com'.
The web-based, free service uses complex mathematical algorithms to combine the musical tastes of candidates John McCain and Barack Obama. The starting point was a list of each candidate's favourite songs and artistes, already published by their respective campaign teams.
The results - representative of a 'mash-up' of the two men, paints a sometimes edgy, but largely entertaining picture of the type of person who has ambitions towards the most powerful job in the world.
Included in the list of tracks produced by the 'taste-mixer' tool :
Everybody wants to rule the world - Tears for Fears
When the World is Running Down (You Can't Go Wrong) - The Police
Long Time Gone - Crosby, Stills & Nash
No particular place to go - Chuck Berry
Hard to make a stand - Sheryl Crow
Because I got high - Afroman
Give it up - Jackson 5
Anxiety - Black eyed Peas
Black and white - Three Dog Night
Somebody's gotta do it - The Roots
When disaster strikes - Busta Rhymes
Back against the wall - The Circle Jerks
Good riddance (time of your life) - Green Day
I fall to pieces - Patsy Cline
Follow me - The Action
Send in the clowns - Judy Collins
The results show a remarkable leaning towards music that includes references to power, vulnerability and the absolvement of responsibility. Missing are songs that suggest a caring or philanthropic line of thought.
TheFilter.Com's CMO, Andy Semple says "While we've developed this tool for The Filter's users to mix their own tastes with their partner's or another friend's, we thought it would be a bit of fun to test it by mixing Messrs Obama & McCain's tastes. And the outcome certainly was fun - the fact that their mixed tastes produce Send in the Clowns must mean something, mustn't it?!".
The 'taste mixer' is the latest in an exciting range of features being released by The Filter that will allow users tastes, preferences and favourites to help them wade through growing amounts of digital media available on the internet.
The Filter is a personalised content filtering system that aggregates entertainment and information and connects users to content that reflects their tastes and moods. The developers behind The Filter are world leading British software company Exabre. They are backed by high profile investors, including Peter Gabriel's Real World Group and Eden Ventures. The Filter has been downloaded in 164 countries. Its database currently includes over 5m songs, 330k movies and more than 50m individual purchases and playlists. The Filter works by using Bayesian mathematics. It was developed by Martin Hopkins, a physicist who was struggling to manage his growing digital music collection.
For further details, please contact Mat Fordy (email@example.com) on 0207 953 3800
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