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30th October, London: Comparison site, is joining up with and insurepink to offer competitive car insurance, as well the opportunity to support the Pink Ribbon Foundation, to its online customers. insurepink donates £10 to the foundation for every policy sold.

Also under construction and scheduled for integration into the site are Equity’s home and breakdown insurance products. Features include discounted on-line motor cover and special deals for female drivers.

Russell Bellamy, Head of Sales at said: “Equity has built a range of powerful consumer brands with particular niche appeal and we are especially delighted to be supporting the Pink Ribbon Foundation through this association.” was the first insurance aggregator site to go live with a full question set, not making assumptions on the customer questionnaire that helps compare quotes between insurers, and returns the most appropriate policies as a result of its price comparison searches. With more than 40 insurers on its panel, it has doubled the number of insurance policies sold through the site since the beginning of 2008.


Notes to Editors:

About is a price comparison web site that helps people find the very best deals on a range of financial products and services that includes mortgages, credit cards, loans, home and car insurance, annuities and investments. This year has extended its offer to include utilities, travel and most recently shopping price comparison. is an independent company owned by the people who work there. In April 2008 it was voted number one in the ‘Start-Ups Top 100’ new companies. In 2006 it won the Growing Business Awards ‘Young Company of the Year’ award as well as being the NatWest Startups ‘Business of the Year’ and ‘Online Business of the Year’ winner. also reached the national finals in the Orange National Business Awards, and the HSBC Start-Up Stars awards.

Independent net ratings agency Nielsen Online announced in February 2008, that was the UK’s fastest growing web site in 2007, beating Facebook into second place. In January 2008 Comscore noted as one of the UK’s top 100 most visited web sites.

For further information please contact the press office:

Narda Shirley +44 (0)7770 888318

This press release was distributed by ResponseSource Press Release Wire on behalf of Gong Communications in the following categories: Personal Finance, for more information visit