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An insight into the concerns of business owners living and breathing the volatile run up to the US Election has been revealed in an election poll posted on UK-based popular business social networking site Ecademy last week, which attracted over 700 votes.

737 members cast their vote on who should win the election with a majority vote of 53% in favour of Barack Obama, followed by 41% for John McCain. Posted by team performance and collaboration specialist William Buist, the poll sparked a lively and informative debate which attracted over 80 comments and provided a fascinating insight into the opinions and concerns of US residents in the run up to the election.

“There are 45,000 Ecademy members based in the USA and this poll provided the opportunity for these members to engage in a lively and relevant debate which focused on their personal experiences and concerns and enabled members from other countries to learn more about everyday life behind US politics”, explains Buist, who also heads up an active debating club on Ecademy which has over 700 members.

Buist received much praise from Ecademy members in the US with one commenting that the poll succeeded in ‘giving the outside world a good perspective on our US conflict’ and Buist strongly believes that the poll’s activity reflects the increasing part that social networking is playing in engaging with supporters and securing their votes.

“Obama in particular has gained an advantage by embracing social networking early on his campaign and really understands how to utilise it by encouraging people to use his website as a tool to organise friends, neighbours, and networks”, explains Buist.

“Online communities help to build trust and common fellowship, something which is crucial to securing votes and McCain and Obama should be working double time to utilise their virtual networks to help mobilise and motivate their supporters as election day looms’ adds Buist.

To find out more about the US election debate visit - http://bit.ly/USA-Election or for more information on William Buist visit www.william-buist.com

ENDS

For press enquiries please contact Jenna Gould on 01603 283 503 or email jenna@mediajems.co.uk

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