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- Office Central Hits the Ground Running with sales-i as data integration and training are completed in a few days-

Solihull, UK – November 3rd, 2008 – sales-i, ( the real-time sales intelligence service for front line sales people today announced that Office Central ( a Canadian-based office supplies company that has been serving the market for some 28 years, has selected sales-i as its corporate sales intelligence solution to keep track of changes in customer buying patterns. Office Central has already equipped its office and field-based sales people with sales-i on laptops and Blackberries and is using automatic alerts to identify who is buying what and more importantly, who isn’t.

“Spotting that a customer has stopped buying from you is easy, identifying the first signs of leakage in time to readdress the situation is what sales-i enables us to do,” comments Clive Katz, CEO of Office Central. Clive and the Office Central team had looked for some time for a system that would consolidate its customer contact and sales information in one solution giving complete and real-time visibility of its customers’ buying patterns and identifying gaps and slippages in its sales. An article in OPI magazine that discussed sales-i caught their eye and shortly after that sales-i was also a topic of discussion in a DDMS user chat line. The team soon arranged an online demonstration and Clive and his VP of Business Development, Trevor, knew immediately that they had found exactly what they had been looking for. “sales-i is so intuitive that you instantly ‘get it’ from the online demo,” commented Trevor.

“The sales-i team has been very helpful, professional and flexible throughout our dealings with them. From the first demonstration which was tailored to our market and products, through to training which was done using Web tools, therefore keeping the cost low, we have been very impressed by the knowledge and commitment of the sales-i people. If any North American company is concerned that sales-i is UK based, take it from me, they need not be. This was a very refreshing buying experience and as it is a Web-based product, it is sold and supported that way and that keeps costs low and time to going live, short. But most importantly no call is too small for sales-i; they respond quickly and efficiently, no matter what the time difference, and have exceeded our expectations in this way.”

“We are delighted to hear that our Customer Support Centre is receiving such positive feedback from our customers in North America,” said Kevin McGirl co-founder of sales-i. “Sure, we develop great software – but this is only half the battle. Our goal is to ensure that we deliver exceptional customer service that enables our customers to gain the maximum return on their investment. We are presently setting up a North American office to service the significant interest we are receiving from dealers wishing to use sales-i to improve their sales performance in a challenging market.”

Core to sales-i’s success at Office Central was the integration with the ECI2 DDMS system, an experience that Clive describes as ‘flawless’. “sales-i really made this look easy. They developed an integration into our DDMS system to extract our data into sales-i. It happened quickly and responsively with no fuss and we were running ‘alerts’ from our data in no time at all.”

Office Central is focusing sales-i closely on its existing accounts and has already set up a number of specific alerts highlighting any change in buying pattern or behavior that may necessitate further investigation and a sales call. Sales people are responding very well to the new system too, some even requesting specific alerts for their clients on particular product ranges so they can focus on what the customer is not buying. Trevor explains, “Our customers have been hard won and so our overriding aim is to retain them, look after them well and grow our share of purse in each account. We plan to make extensive use of the sales-i ‘Customer Mode’ feature which allows us to do customer account reviews face to face with the customer and on-line. This gives the customer a warm sense that we know them well and are working in partnership to improve our business relationship and I believe this approach will serve us well in retaining and growing key accounts.”

So a few weeks into sales-i and Office Central have a system that is fully integrated into their core DDMS system, extracting data and providing real-time alerts on buying changes; a secure system that protects their data from departing or disgruntled employees, a consolidated view of customer contact management, visit reporting and sales intelligence using sales-i’s CRM Light features; and complete visibility on any product leakage in real-time creating upsell, cross sell and switch sell opportunities via PC, laptops and cell phones.

Clive adds, “I am delighted that we have embarked on this journey with sales-i and we look forward to the impact it will have on our business. It is an easy decision to make and a low risk one as there is no hardware, software or IT infrastructure to worry about. I would urge all Office Products companies to jump onto an on-line meeting with sales-i and see the system for yourself. It’s as simple as that!”

About Office Central

Office Central was originally called Mini Stamps & Office Supplies Inc. The company started out some 28 years ago as a Rubber Stamp distributor, sourcing the stamps from a local stamp manufacturer. Customers started requesting Office Supplies and eventually Office Furniture. The company name was then changed to Office Central Inc.

Today Office Central has grown from a small basement driven office supply company to a leading competitor in the office products industry. Office Central now delivers office products to 1000's of companies Canada-wide as well as the United States. For more information please visit

About sales-i

sales-i© is a real-time sales intelligence service for frontline sales people. Through sales-i, sales professionals are equipped with real-time customer buying behavior alerts which are delivered by email and text messaging, empowering them to make better informed, personalized and faster decisions which maximize repeat sales and reduce customer slippage.

sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.

Sales and marketing organizations rely on sales-i to maximize their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behavior know-how resulting in more intelligent, profitable selling.

sales-i is a privately held company with offices in California, USA and Solihull, UK. For more information about sales-i visit or email

PR Contact:

Carina Birt, Sarum
PR for sales-i
Tel: +44 1722 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Business & Finance, Computing & Telecoms, for more information visit