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John Lawrence Deputy Chief Executive ASE

London, UK, 4th November 2008 ? Swyx a market-leading vendor of Unified Communications for SMEs has been selected by the Association for Science Education (ASE), based at Hatfield University, to supply its SwyxWare IP telephony system as part of unified voice and data network. Replacing an old circuit switched PBX, the Swyx offering will be used to assist the ASE reduce its overall operational costs and improve availability of staff to help with membership enquiries and orders for the Association?s wide range of specialist publications.

Deputy Chief Executive at the ASE, John Lawrence said, ?The telephone system is fundamental to our operation as it is the principle method for liaising with new and existing members. However, our old phone system incurred high costs for both the usage and maintenance, and was completely detached from any of our business processes. For example, we had no option to integrate it with our membership management system to improve our workflow, or accommodate our field officers and other users operating from remote offices.?

He continues, ?What the Swyx solution delivers is a cost effective, converged telephony platform that will significantly improve the accessibility of our organisation to both our staff and our members. Swyx is based on standard server technology rather than proprietary hardware, therefore making it easier to support and maintain. This will provide the ASE with a platform that promises lower operating costs and improved efficiency through consolidation of services and integration with business processes.?

The solution was provided by authorised Swyx reseller
Shiva Technology, who is responsible for supplying the Association with all its data networking requirements.

According to the ASE, the key benefits it is now enjoying since the implementation include;

? Reduced its telephony costs to a fraction of its previous level
? Faster response to membership or publishing order enquiries; the ?presence? feature enables the receptionist to see who is available at a glance, and put calls through accordingly
? Has the ability to integrate into its membership management system for faster contact management for profiling and recruitment
? Ability to integrate with other applications such as order processing/accounting system
? Ability to integrate remote and home workers onto the same telephony network without incurring any call charges
? Improved order processing for books and other publications
? Call Detail records enables the organisation to track it costs more accurately according to user or department
? Offers a single point of contact for all support and maintenance issues

Lawrence concludes, ?We have been very impressed by the new technology, it offers a comprehensive set of commercial and technical benefits that is having a direct impact on our business operation. Our call charges alone are a tenth of what they were previously. Furthermore the support we have received from Shiva has been excellent throughout the time we have been working with them. They are very proactive and continually make a significant effort to accommodate all our requirements.?

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Editor?s notes:

About the Association for Science Education (ASE) Website:

The ASE is the professional association for teachers of science. Its principle aim is to improve the teaching of science by providing an authoritative medium through which the opinion on educational matters of its associates can be expressed and communicated. It was formed in 1961 and can trace its origins back to 1900 when 4 science teachers from Eton College proposed a conference for Science Masters in public schools. It has grown rapidly since then and now boasts over 15,000 members drawn from both primary and secondary education. The ASE is also a publisher; as well as its main journals, Education in Science, Primary Science, School Science Review and Science Teacher Education, the Association publishes around 10 other new titles each year. The organisation is headquartered at Hatfield University and employs 35 staff. The ASE is non-profit making and is a registered charity no: 313123.

About Swyx:

The Communication Engine

Always ready to challenge the market, Swyx develops software based unified communication solutions that continually push the boundaries whilst maintaining its core belief that technology must always deliver tangible business value and productivity for clients.

Renowned for product innovation, Swyx aims to continually delight its customers and business partners by providing the best possible products and services to help make them more competitive in their markets.

Established in 1999 and headquartered in Dortmund, Germany, Swyx now has offices across Europe. Today the company is recognised as the market leader for unified communication in Europe and has enabled thousands of businesses to take advantage of the benefits of unified communication and associated applications.

An easy-to-install, easy-to-maintain software-based system, SwyxWare is The Communication Engine designed to drive a company forward. Based around familiar Microsoft? Windows? applications, the Swyx solution is designed to integrate perfectly with existing business software, including all financial and business process management tools. It offers all the agility of a business-class communication solution with the flexibility to match ? and to grow with a company?s specific needs. Powerful business communication, that is simple, quick and easy to set up and manage, giving businesses full control, and making them more responsive to the needs of its customers, wherever they are.

About Shiva:

Shiva Technology are a leading IT and communication solutions provider, providing SME clients with converged voice and data networks, with hassle free pro-active support. Using the latest best-of-breed technologies from HP, Microsoft, Swyx and Sophos to name a few, we partner with clients to enhance their business IT and communications infrastructure, enabling them to utilise Shiva Technology as a single point of contact, reducing the management burden and overhead.

Shiva Technology has client base in excess of 1000 users across 40 sites, our clients are local and national, single site to multi-site and across many different market sectors, giving us a vast array of experience and a diverse market and technology awareness.

Press contact : Jane Moores/Sally Minchin, TTA Communications Ltd,
Tel : 0845 658 0120 Fax : 0845 658 0122 email:


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