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Alterian’s integrated marketing platform utilised by Targetbase on both sides of the Atlantic

BRISTOL, UK – 5th November 2008 – Alterian (LSE: ALN), the leading international integrated marketing platform provider today announced a new partnership with the UK-based direct marketing agency, Targetbase Claydon Heeley. The company was formed recently when creative agency Claydon Heeley joined US based agency Targetbase, in what is described by Forrester as a “grand slam of strategy, technology, analytics and creative.” The company will utilise Alterian’s platform to underpin its client services offering as the agency extends its range of services in the UK market.

Targetbase Claydon Heeley designs and executes direct marketing campaigns around consumer intelligence and insight to engage and motivate consumers across a variety of digital and offline channels. The Alterian Integrated Marketing Platform will extend Targetbase Claydon Heeley's best-in-class marketing services suite, allowing it to further accelerate the creation of analytical solutions, improve performance and provide a more cost-competitive solution to clients.

Targetbase has been working with Alterian in the United States since November 2007, so when the company expanded into the United Kingdom, Alterian was the clear choice to provide an integrated marketing platform for the company in the UK.

“Marketers can no longer just send out a campaign, close their eyes and hope for the best – creative campaigns must be powered by data driven consumer insight.” said Trisha Fairless, Marketing and Development Director at Targetbase Claydon Heeley. “We pride ourselves on getting it right every time and delivering campaigns that really work for our clients. We believe that data and insight drive creativity, and the Alterian Integrated Marketing Platform enables us to directly target campaigns for our clients, ensuring that the right people are reached by the right creative at the right time.”

Targetbase was also impressed with the reporting capabilities of the Alterian platform. The company’s simple reporting dashboard will allow Targetbase to provide real-time, high level insight to its clients on the success of marketing campaign execution, showing which aspects of the creative are working well with which segments and where improvements could be made to improve penetration.

"We already have a strong relationship with Targetbase in the US, and are delighted to have now signed the company as a partner in the UK” said David Eldridge, CEO of Alterian. “Alterian believes that data and analytics are at the heart of every marketing campaign, and we are looking forward to working together to help marketers in the UK take a truly unique and customised approach to every marketing campaign.”

About Alterian

Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through Alterian’s industry leading tools, such as the Alterian Messenger email platform, and the award winning Alterian Content Management web solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian’s analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Integrated Marketing Platform or our Partner Network, please visit

About Targetbase Claydon Heeley

Targetbase Claydon Heeley is a fully integrated direct marketing agency based in London and are part of Targetbase. Targetbase Claydon Heeley achieves superior marketing results by focusing on the customers its clients have a right to win. The company manages real-time interactions and long-term customer relationships through the integration of advanced analytics, best-of-breed technologies and world-class creative.

Targetbase is a part of Omnicom Group Inc. (, a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, visit

For more information, contact:

Hannah Smith / Paul Allen
Ruder Finn
Tel: +44 (0) 207 462 8900
Email: /

This press release was distributed by ResponseSource Press Release Wire on behalf of Ruder Finn UK in the following categories: Media & Marketing, for more information visit